Spring 2026 - BUS 345 D100
Marketing Research (3)
Class Number: 2854
Delivery Method: In Person
Overview
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Course Times + Location:
Jan 5 – Apr 10, 2026: Thu, 8:30–11:20 a.m.
Burnaby
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Instructor:
Srabana Dasgupta
1 778 782-3652
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Prerequisites:
BUS 232 or ECON 233 or STAT 270 or STAT 271, and BUS 343, both with a minimum grade of C- and 45 units; OR data science majors with BUS 343 with a minimum grade of C- and 45 units.
Description
CALENDAR DESCRIPTION:
A course in the management of marketing research. The basics of the design, conduct, and analysis of marketing research studies. Students with credit for BUS 442 may not complete this course for further credit.
Materials
REQUIRED READING NOTES:
Your personalized Course Material list, including digital and physical textbooks, are available through the SFU Bookstore website by simply entering your Computing ID at: shop.sfu.ca/course-materials/my-personalized-course-materials.
Registrar Notes:
ACADEMIC INTEGRITY: YOUR WORK, YOUR SUCCESS
At SFU, you are expected to act honestly and responsibly in all your academic work. Cheating, plagiarism, or any other form of academic dishonesty harms your own learning, undermines the efforts of your classmates who pursue their studies honestly, and goes against the core values of the university.
To learn more about the academic disciplinary process and relevant academic supports, visit:
- SFU’s Academic Integrity Policy: S10-01 Policy
- SFU’s Academic Integrity website, which includes helpful videos and tips in plain language: Academic Integrity at SFU
RELIGIOUS ACCOMMODATION
Students with a faith background who may need accommodations during the term are encouraged to assess their needs as soon as possible and review the Multifaith religious accommodations website. The page outlines ways they begin working toward an accommodation and ensure solutions can be reached in a timely fashion.