Spring 2026 - BUS 347 D100
Consumer Behaviour (3)
Class Number: 3012
Delivery Method: In Person
Overview
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Course Times + Location:
Jan 5 – Apr 10, 2026: Tue, 2:30–5:20 p.m.
Burnaby
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Instructor:
Steve Kates
1 778 782-3710
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Prerequisites:
BUS 343 with a minimum grade of C- and 45 units; OR business administration minor students admitted Fall 2025 - onwards with BUS 341 with a minimum grade of C- and 45 units.
Description
CALENDAR DESCRIPTION:
A study of the manner in which decisions are made in the market place, by both the ultimate consumer and the industrial buyer. Course will include consideration of consumer decision processes, individual and group influences and special cases such as brand loyalty and consumerism.
Materials
REQUIRED READING NOTES:
Your personalized Course Material list, including digital and physical textbooks, are available through the SFU Bookstore website by simply entering your Computing ID at: shop.sfu.ca/course-materials/my-personalized-course-materials.
Registrar Notes:
ACADEMIC INTEGRITY: YOUR WORK, YOUR SUCCESS
At SFU, you are expected to act honestly and responsibly in all your academic work. Cheating, plagiarism, or any other form of academic dishonesty harms your own learning, undermines the efforts of your classmates who pursue their studies honestly, and goes against the core values of the university.
To learn more about the academic disciplinary process and relevant academic supports, visit:
- SFU’s Academic Integrity Policy: S10-01 Policy
- SFU’s Academic Integrity website, which includes helpful videos and tips in plain language: Academic Integrity at SFU
RELIGIOUS ACCOMMODATION
Students with a faith background who may need accommodations during the term are encouraged to assess their needs as soon as possible and review the Multifaith religious accommodations website. The page outlines ways they begin working toward an accommodation and ensure solutions can be reached in a timely fashion.