SFU & Starbucks enter pilot Fairtrade project
For the first time in Canada, Starbucks will offer its customers a Fairtrade certified option for their handcrafted espresso beverages as well as an already available Fairtrade certified brewed coffee option, when the company opens a location at Simon Fraser University’s Burnaby campus on Oct. 5.
Starbucks, one of the largest buyers of Fairtrade coffee in the world, entered into this pilot program with SFU given the university’s Fairtrade campus designation and deep commitment to ethical sourcing. The option is currently only available at some universities in the United States and the Starbucks store at SFU will be the first location in Canada to offer it.
“SFU is extremely pleased with Starbucks’ commitment to providing more Fairtrade coffees to our campus community,” says Mark McLaughlin, Executive Director of Ancillary Services at SFU.
“For the past year, SFU has been working alongside the University of British Columbia, Engineers Without Borders, and Fairtrade Vancouver to encourage major coffee companies to enhance their Fairtrade options for our students, and this is a step in the right direction.”
Food surveys conducted at SFU’s Burnaby Mountain campus consistently found the top requested new vendor by students was Starbucks, which led the university to open discussions with the coffee company regarding its Fairtrade offerings due to SFU’s Fairtrade Campus designation.
“We apply very high standards to sourcing and purchasing all our coffee,” says Roger Aube, director of Licensed Stores for Starbucks Canada, “All our stores offer C.A.F.E. Practices verified espresso, and over 93% of our coffee is third-party certified or verified through C.A.F.E. Practices, Fairtrade or certified organic.”
About Simon Fraser University
Simon Fraser University is Canada's top-ranked comprehensive university and one of the top 50 universities in the world under 50 years old. With campuses in Vancouver, Burnaby and Surrey, B.C., SFU engages actively with the community in its research and teaching, delivers almost 150 programs to more than 30,000 students, and has more than 120,000 alumni in 130 countries. In 2012, SFU was designated as a Fairtrade Campus (www.sfu.ca/fairtrade).
About Starbucks® Corporation
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.Starbucks.ca.
Simon Fraser University: Engaging Students. Engaging Research. Engaging Communities.