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Simon Fraser University 2002President's MessageContact

Students

hot potatoes

Team Baked Potato (Aaron Chow, Laura Game and Pokin Yeung)A steaming hot marketing strategy for controlling a portfolio of beauty brands earned three SFU business students the title of North American champions in the 2002 e-Strat Challenge, an online marketing strategy competition sponsored by cosmetics firm L'Oreal.

Aaron Chow, Laura Game and Pokin Yeung — calling themselves Team Baked Potato — beat out 17 other Canadian teams and 58 US teams to earn North American bragging rights in the international marketing strategy game.

Overall, 790 teams from 50 countries participated in the competition. Teams had to create a portfolio of beauty brands and competed for worldwide leadership against four other virtual companies. The objective was to achieve the highest stock price index at the end of the simulation.

The game was developed to give students an opportunity to gain greater insight into the business world and the reality of day-to-day management. The top six finalists — including our Team Baked Potato — attended the e-Strat Challenge awards ceremony in Paris in April.

For more information

SFU News Release
L'Oreal e-Strat Challenge
SFU Business


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