| To SFURA, I am forwarding two events on the Burnaby campus which you may enjoy; a pianist on Thursday September 25 and The President's Faculty Lecture on October 7. Reminders: our walk at Deer Lake Park on Friday Sept. 26 this week, and next Tuesday, Sept 30, the talk by Maurice Gibbons at 12:00 noon in 126 Halpern Centre Regards, Evelyn Begin forwarded message:
*************************************** ************************************* ************************************ President Michael Stevenson invites you to attend the lst lecture of Fall 2008/Spring 2009 THE PRESIDENT'S FACULTY LECTURES AT THE HALPERN CENTRE Leyland Pitt Professor Segal Graduate School of Business "Ad lib: When Customers Create the Ad" Tuesday, October 7, 2008, 4:30 p.m. Halpern Centre, Room 126 Reception follows. Abtract: Consumers are now generating, rather than merely consuming advertising, and the consequences for brands, marketers, and senior executives are significant. With the rise of digital media, the internet and inexpensive media software, considerable creative and distributive power has been handed to the consumer; liberated from the exclusive control of the firm, ads now express a myriad of different voices. Using a number of high profile cases, I explore the motivations of consumers to create their own ads and develop a typology of the ads created. I then develop a model for the various strategic stances that a firm could adopt in order to anticipate and deal with the extreme consequences of liberated advertising. Brief Bio: Leyland Pitt is Professor of Marketing in the Segal Graduate School of Business, Simon Fraser University, where he teaches marketing strategy in the EMBA, MBA and other graduate programs. His research has focused on brands and the marketing-technology interface, and has been published in journals such as California Management Review, Sloan Management Review, Information Systems Research and MIS Quarterly, for which he also served as Associate Editor. Information: Continuing Studies, Halpern Centre Simon Fraser University Telephone: 778-782-4910 For information on this and other lectures in the series, please see poster on the following website: http:www.sfu.ca/pres/news The lecture is co-sponsored by Burnaby Mountain College, an initiative to promote intellectual life on campus and, in the long run, establish a residential graduate college on Burnaby Mountain. |