| Customer Survey Results: Spring 1996 |
| Factors Influencing the Decision to Buy |
| Count | Percent | |
| Cost | 87 | 72.5 % |
| Performance | 62 | 51.6 % |
| Reliability | 30 | 25.0 % |
| Sales Staff | 120 | 100.0 % |
| Source of Company Name |
| Count | Percent | |
| TV/Radio | 92 | 76.6 % |
| Newspaper | 69 | 57.5 % |
| Word of Mouth | 26 | 21.6 % |
| Number of Respondents: 120 |