Customer Survey Results: Spring 1996 |
Factors Influencing the Decision to Buy |
Count | Percent | |
Cost | 87 | 72.5 % |
Performance | 62 | 51.6 % |
Reliability | 30 | 25.0 % |
Sales Staff | 120 | 100.0 % |
Source of Company Name |
Count | Percent | |
TV/Radio | 92 | 76.6 % |
Newspaper | 69 | 57.5 % |
Word of Mouth | 26 | 21.6 % |
Number of Respondents: 120 |