The WHERE statement selects for the report only the observations for stores in the southeast sector. The TITLE statements specify two titles. SYSDATE is an automatic macro variable that returns the date when the SAS job or SAS session began. The TITLE2 statement uses double rather than single quotes so that the macro variable resolves. 
   where sector='se';
   title 'Sales for the Southeast Sector';
   title2 "for &sysdate";
run;