This November, some men are committing to growing a moustache to increase awareness and raise funds for prostate cancer.
According to its official website, Movember challenges men to change their appearance and the face of men’s health by growing a moustache. For 30 days, participating men start clean-shaven and then grow a moustache for the entire month.
The funds raised through Movember’s Canadian campaign go directly to Prostate Cancer Canada, an organization that raises funds for the development of programs related to awareness, public education, advocacy, support of those affected, and research into the prevention, detection, treatment and cure of prostate cancer. Last year’s Canadian campaign was the second largest in the world, only behind Australia, with 35,156 participants and raising $7.8 million for Prostate Cancer Canada.
If you want to learn more, check out the video below introducing the project. To keep track of the project, you can follow the Movember movement on Twitter or Facebook. You can also search for the hashtag #Movember to hear from the Twitter community.
In general, men are known to be more apathetic than women when it comes to their health. That makes raising awareness of various diseases important. In my opinion, this is an innovative way of getting men to talk about the issue. Are there other ways that organizations can raise awareness of diseases such as prostate cancer?