Vancouver Twestival 2011: When Social Media and Social Good Meet

Twestival was born out of the idea that if cities were able to collaborate on an international scale, but work from a local level, it could have a spectacular impact.” – Twestival website

Twestival Vancouver 2011One day a year, social media enthusiasts from all over the world meet to raise funds for local organizations. Twestival® (or Twitter Festival), “uses social media for social good by connecting communities offline on a single day to highlight a great cause and have a fun event”. According to its website, Twestival is the largest global grassroots social media fundraising initiative to date, raising $1.2 million for 137 nonprofits since 2009.

This year Twestival is going ‘Local’  – which means that organizers get to partner with a local organizations and really make fundraising efforts count close to home. Twestival Local is happening on March 24. 2011.

In Vancouver, Beauty Night Society, a local non-profit that “provides marginalized people and youth the tools to make positive lifestyle changes”, has been selected as the organization that will receive the donations.

Beauty Night Society, which we have profiled here in the ENGAGE blog before, has a Life Makeover Program that offers three main streams of programming that build the self-esteem of their participants & change their lives. These streams are as follows:

- Wellness – including foot care, diabetes 2 screening, walk/run program, yoga & journalling…)
- Makeover (hair, makeup, nails, skin care, etc.) including the reintroduction of touch, connecting to community partners for food, shelter, and health care.
- Life Skill Development (goal setting, visioning, personal budgeting).

Vancouver Twestival organizers hope to raise enough funds for Beauty Night Society to cover the costs of running over 50 Life-Makeover programs over the next year. In 2009, Vancouver Twestival raised about $3,000 for the BC Children’s Hospital Foundation.

Tickets to Vancouver Twestival costs $25 and cover admission, 2 drink tickets, and catered food. The night also features an acoustic live performance by a local artist, plus a chance to connect with many Twitter enthusiasts in Vancouver.

If you can’t make it to the event, you can also choose to donate. The many sponsors and volunteer organizers make this year’s Twestival possible. I encourage you to visit the Vancouver Twestival 2011 website for more info.

For updates regarding Vancouver Twestival, you can also follow the official account on Twitter.

By Kelvin Claveria

Photo credit:Vancouver Twestival 2011