SFU Athletics names head of communications
Simon Fraser University Athletics has announced a new communications team lead: Steve Frost.
Frost brings 20 years of experience leading communications for sports organizations and major consumer brands. He comes to SFU from McDonald’s Canada, where he managed internal communications for Western Canada.
Prior to that, Frost was responsible for global communications for EA Sports, where he helped pioneer content-marketing strategies that built a community of more than 20 million followers on Facebook and one million on Twitter for the world’s most popular videogame franchise, FIFA soccer.
Frost previously served as communications director for the Vancouver Canucks and the Vancouver Grizzlies, after beginning his career as a journalist with The Province newspaper.
“I'm thrilled to have Steve joining Simon Fraser Athletics,” says Milton Richards, director, SFU Athletics.
“His experience and unique perspective will be a tremendous asset to our department and entire university. Steve has constantly demonstrated his passion for the Clan, whether serving on our Hall-of-Fame selection committees or as a fan watching our games. We're fortunate to have Steve on board and we look forward to what he adds as we advance SFU Athletics.”
Frost worked as sports information director at SFU in the early 2000s when Clan teams competed in the NAIA and CIS.
An SFU alumnus with a bachelor of arts in communication, Frost is married to former Clan basketball player Teena Frost (nee Bell), a recruiter with SFU Student Services. They live in Port Coquitlam with their four children.
“With the university embarking on its 50th anniversary celebration next year the time is right for me to return home,” says Frost. “I am so excited and honoured to be able to promote our elite student athletes and teams, to support our dedicated coaches, and to engage with our faithful alumni.”
Frost begins his new role on Oct. 20.