Advertising

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Historical Examples:

Product Names as Sound:

  JELL-O

  Lifebuoy

  Bromo Seltzer, Cresta Blanca, Rinso White (1940s)

Jingles:

 Pepsodent

  Pepsi (pre-WWII)

  Pepsi (post-WWII)

  Pepsi (1960s)

  Wheaties (1926)

  Interwoven Socks (1920s)

  Chiquita Bananas (1940s)

Ads:

 Roi Tan Cigars (1930s)

  Ivory Soap / Gibson Family

 Maxwell House

  Lifebuoy Soap

  Anacin

  Duz Washing Detergent, sponsor of The Guiding Light (excerpts)

See also: http://www.oldtimeradiofans.com/old_radio_commercials/

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Modern Ads, Ad Analysis & Ad Models:

Sound mediates PRODUCT <----> IMAGE

 Grouse Mountain (1970s) & sound levels & spectrum

 CP Air (1970s)

 Alcoholism (1970s)

 Metropolitan Life (1970s)

  Radio Promo (1980s)

  7-11 Ad (1980s)

  Pepsi Weekend Warrior (1980s)

  Operation ID (1990s)

  IBM Direct (1990s)

  Shiloh Inns (1990s)

  (2005)

  Benjamin Moore Paint (2008)

  "Smart Growth" Milk (2008)

 Shaw Phone (2008)

  Triple O & Mammography ads (from "The Beat")