STAR Institute Director Presents at AGE-WELL Webinar

December 06, 2017

AGE-WELL has launched its first public webinar series! AGE-WELL Scientific Director and STAR Institute Director, Dr. Andrew Sixsmith will be giving a webinar on December 6, 2017. Information on AGE-WELL’s fall webinar series can be found on their website here

The Opportunity of the Older Consumer

Date & Time:  Wednesday, December 6, 2017 at 11:00AM PT
Speaker: Dr. Andrew Sixsmith, Scientific Director, AGE-WELL

Description: Older adults over 60 currently spend $4 trillion a year and that number is likely to increase. Companies need to refocus on this expanding market to meet unmet needs and to seize the opportunity of the older customer. This webinar will cover how product development and research can be enriched by the involvement of consumers, and ways in which older adults and caregivers can take part, drawing on AGE-WELL examples.