The Opportunity of the Older Consumer
Watch AGE-WELL NCE Co-Director and STAR Institute Director Andrew Sixsmith's presentation on The Opportunity of the Older Consumer. Older adults over 60 currently spend $4 trillion a year and that number is likely to increase. Companies need to refocus on this expanding market to meet unmet needs and to seize the opportunity of the older customer. This webinar will cover how product development and research can be enriched by the involvement of consumers, and ways in which older adults and caregivers can take part, drawing on AGE-WELL examples.