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Business of Design IV - Promotion, Packaging and Launch - Launching a Design-Led Business BUS 476 (4)

Immerses students in the development and launch of at least one sustainable product or service offering and business model. Students will develop production, operating, communication and marketing plans, and produce and then deliver products and services to real customers. The course culminates in students taking their products and services to market at a public venue. Prerequisite: IAT 330 and BUS 339, or Instructor permission to enroll in the course. BUS 360W (or another upper division Writing (W) course). Corequisite: IAT 430.