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Consumer Behavior BUS 347 (3)

A study of the manner in which decisions are made in the market place, by both the ultimate consumer and the industrial buyer. Course will include consideration of consumer decision processes, individual and group influences and special cases such as brand loyalty and consumerism. Prerequisite: BUS 343; 45 units. Students with credit for COMM 347 may not take this course for further credit.

Section Instructor Day/Time Location
D100 Tu 10:30 AM – 12:20 PM
WMC 3210, Burnaby
D101 Tu 1:30 PM – 2:20 PM
WMC 2268, Burnaby
D102 Tu 2:30 PM – 3:20 PM
WMC 2268, Burnaby