Empirical Communication Research Methods CMNS 201 (4)

An introduction to empirical research methods in diverse traditions of communication enquiry. Some methods recognize communication as everyday interactions; others analyze communication as a process; still others blend traditional scientific empiricism with analytical and critical methods derived from the arts and humanities. Topics include: ethics, paradigms, conceptualizing and operationalizing research, sampling, interviews, surveys, unobtrusive observation, content analysis, and the role of statistics in communication research. Prerequisite: 24 units, and CMNS 110 and 130. Students with credit for CMNS 201W or CMNS 260 may not take this course for further credit. Quantitative.