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To view the Summer 2020 Academic Calendar, go to www.sfu.ca/students/calendar/2020/summer.html.

Marketing Strategy BUS 446 (4)

Marketing strategy focuses on the analysis of market problems and opportunities and the development of appropriate strategies. Topics include: analytical techniques, strategic planning methods and managerial problems of planning. Case analysis and problem solving will be the major orientation of the course. Prerequisite: BUS 312, 347, 360W; 60 units.