Please note:

To view the Summer 2020 Academic Calendar, go to www.sfu.ca/students/calendar/2020/summer.html.

Integrated Marketing Communications BUS 448 (4)

An integrative approach to the study of promotion including advertising publicity, personal selling and sales promotion; evaluation of the role promotion has in marketing and the economy; formulation and analysis of promotional goals, planning, organizing and controlling; utilization of market research studies; forecasting, budgeting, media selection; promotion institutions. Prerequisite: BUS 347, 360W; 60 units.

Section Instructor Day/Time Location
D100 Zahra Ladha
Mo 9:30 AM – 1:20 PM
REMOTE LEARNING, Burnaby