Please note:

To view the Summer 2020 Academic Calendar, go to www.sfu.ca/students/calendar/2020/summer.html.

Services Marketing BUS 459 (3)

Increases students' sensitivity to the marketing concepts previously studied as applied to service industries, and familiarizes students with the management problems of service marketing managers. Prerequisite: BUS 343, 347 and 360W; 60 units. Students who have taken BUS 490-495 under the same topic may not take this course for further credit.