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To view the Spring 2020 Academic Calendar go to www.sfu.ca/students/calendar/2020/spring.html

Global Marketing Management BUS 447 (3)

The marketing of goods and services in an international context, with emphasis on Pacific Rim countries. Theoretical concepts, environmental influences. Researching and forecasting international markets. The management of international marketing. Prerequisite: BUS 343, 360W; 60 units. Recommended: BUS 346.