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Business Plan I BUS 796 (2)

Integrates the frameworks and content of the GCSTC courses. Students work one-on-one with a faculty advisor in drawing together: opportunity identification, value proposition, value creation industry attractiveness, competitor analysis, and commercialization strategy. This is the first part of a two part course. Prerequisite: BUS 790 Lab to Market, BUS 791 Opportunity Identification and Assessment.