Foreign Market Entry BUS 434 (3)
Examines various topics related to a firm's entry into international markets and the means of sustaining a formidable presence vis-a-vis competitors in foreign markets. Begins with an overview of the historical evolution of the globalization process, the internationalization process of individual firms, challenges that internationalizing firms face in terms of differences in culture and political risk among various host markets entered, and models of multinational companies, and then builds on this background in providing an overview and in-depth coverage of important entry modes such as licensing/franchising, JVs/alliances, acquisitions/mergers with specific focus on managing these modes of entry in an international setting. Prerequisite: BUS 360W with a minimum grade of C-; 60 units. Recommended: BUS 346. Students who have taken BUS 492 (Topic: Foreign Market Entry) may not take this course for further credit.