SFU Calendar 2001-2002

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Publishing Program


161 Harbour Centre, (604) 2915242 Tel, (604) 2915239 Fax, www.harbour.sfu.ca/ccsp/ccsp.html

Director

R.M. Lorimer BA, MA (Manit), PhD (Tor)

Teaching Faculty

V. Frith BA, MA, PhD (Tor) - editing, history of the book

R.M. Lorimer BA, MA (Manit), PhD (Tor) - publishing policy

J. Maxwell BA (Br Col), MPub (S Fraser) - technology, new media

B. Trifonidis BBA, MPA (Texas) - management

R. Woodward BA (Miami, Ohio), MA (Oregon) - design and production

Associate Members

A.C.M. Beale, Communication - history of communication

T. Bose, English - editing

production, editing Shakespeare

R.M. Coe, English - rhetoric and composition

A. Cowan, Continuing Studies - publishing education, editing and production

C. Gerson, English - history of Canadian publishing

M.A. Gillies, English - Victorian publishing

C.M. Mamchur, Education - composition

G.A. Mauser, Business Administration - marketing

M. Page, English - definitive and fluid drama texts

P.M. St. Pierre, English - publication and authorship

R. Smith, Communication - information technology

R. Stanton, Library - history of the early printed book, impact of the book on the Renaissance and Reformation

J.O. Stubbs, History - newspaper history

J. Zaslove, English - literacy and literature reception

Adjunct Professors

R. Barnes, MA (Camb) - economics, marketing consultant

R. Bringhurst, BA (Indiana), MFA (Br Col) - Author

J.J. Douglas, LLD (S Fraser) - retired publisher, Douglas and McIntyre

D. Gibson, MA (St. Andrews), MA (Yale) - publisher, McClelland and Stewart

C. Good, BA, MA (Tor) - publisher, Penguin Canada

R. Hancox, Dip (Regent St. Polytechnic, London), PMD, Neiman Fellow (Harv), Professional Fellow

P. Milroy, BA (Ont) - Publisher, Canadian Medical Association

S. Osborne, BA (Br Col) - publisher, Geist Magazine

K. Siegler, BA, MA (S Fraser) - publisher, Talon Books

M. Sosteric, BA, MA (Regina), PhD (Alta) - assistant professor, Athabasca University

P. Whitney, BA (Sask), MLS (Br Col) - chief librarian, Burnaby Public Library

The publishing curriculum offers a program of study leading to a master of publishing (MPub). The MPub is a professional program designed for persons in, or intending to enter, the publishing industry. It is composed of a set of courses, an internship, and a project report. The program encompasses a full range of publishing activities including business, design, editing and multimedia.

Admission Requirements

The normal admission requirement is a bachelor's degree with a minimum 3.0 grade point average from a recognized university or the equivalent. In addition, applicants will be required to

Entering students are expected to have a minimum knowledge of publishing which will be assessed through an evaluation of documents and experience, and in some cases, interviews and examinations. Should candidates be found not to have the knowledge, understanding and skills necessary for entry, they will be advised that they may gain those skills by successfully completing the following courses or their equivalents.

BUS 251-3 Financial Accounting I

BUS 254-3 Managerial Accounting I

BUS 343-3 Introduction to Marketing

CMNS 371-4 The Structure of the Publishing Industry

CMNS 372-4 The Publishing Process

The following courses are valuable background as a foundation for editing.

ENGL 370-4 Studies in Language

ENGL 375-4 History and Principles of Rhetoric

ENGL 430-4 Writing and Response in the Research Genres

ENGL 431-4 Technical and Professional Literacies: Theory and Practice

Degree Requirements
Course Work

MPub candidates complete 33 credit hours of course work in addition to both an internship and project report. The curriculum is composed of courses offered exclusively within the program. The director may recommend that some students substitute courses from Simon Fraser University or other institutions, and/or experience and demonstrated expertise for courses in the program.

Internship and Project Report

A key component of the MPub program is an internship and project which integrates the knowledge gained during the student's graduate studies with the demands of an applied setting. This internship is in the workplace, typically in industry, public institutions or government. An appropriate level of documentation and reporting is required. Internships generally last four months.

During the internship the student receives academic supervision as required from the student's University senior supervisor. Day to day supervision will be the responsibility of designated industry supervisors. These professionals will have appropriate qualifications and will be appointed by the University. In very small companies, alternative arrangements may be made for supervision.

The internship will focus on a specific project that is initiated by the student, by one or more members of the student's supervisory committee or by the industry supervisor's employer. The student submits an outline that defines the project scope, plans for documentation and reporting, anticipated activities, schedule and conclusion. The outline is approved by the supervisory committee and the program director. Commitment of the company or institution, the industry supervisor and the University will be formalized by a letter exchange.

The student must produce two reports; the first, a work report which is an appraisal of the student's work experience, and the second, a project report which will be an investigation and analysis of a particular problem or case. The latter will serve as a record and interpretation of the project.

The supervisory committee and director will assess the student's project on the basis of the conduct of the project, quality of work, and quality of reports. There is no oral examination, however, a project report will be submitted in accordance with Graduate General Regulations 1.10.6 (page 302).

Graduate Courses

PUB 600-4 Topics in Publishing Management

An analysis of management issues essential to the daily operation of publishing firms. Emphasis will be placed on the distinctive nature of publishing as a cultural/information industry, the applicability of theory and practice in marketing and accounting and the legal underpinnings of publishing. Prerequisite: admittance to the program.

PUB 601-4 Editorial Theory and Practice

The theoretical component of this course focuses on theories of composition and rhetoric. The practical component focuses on the various types of editing that take place in publishing. Students are examined on both the theory and their attained competence in editing. Prerequisite: admittance to the program.

PUB 602-4 Design and Production Control in Publishing

A consideration of the theory, principles, traditions and current trends in publication design as applied to print and electronic publishing. Students will undertake design exercises in addition to learning the relationship between design, costing and print production. Prerequisite: admittance to the program.

PUB 605-3 Book Publishing Project

Students are assigned to groups (simulated book publishing companies) and are given a company profile for which they develop a season's titles. They form a team based on industry roles: publisher, editor, subrights manager, production manager, art director, promotion and marketing manager. Each team produces the editorial profile, costing and marketing plans for the list, designs the covers and makes a final presentation to an industry panel.

PUB 606-3 Magazine Publishing Project

Students are assigned to groups and form a team based on common roles in the industry: publisher, comptroller, editor, production manager, art director, advertising director, marketing and distribution manager. In consultation with faculty and industry speakers the team develops a magazine concept, creates a business plan including cost projections, and identifies the readership demographics and potential. Design mockups are produced and a final presentation made to an industry panel.

PUB 607-3 WebPublishing Project

Students create their own home pages and working in a team environment, participate in a web publishing project that may include the CCSP web site. Normally the web publishing project is real rather than a simulation. Students will be assigned to rolls based, in part, on their interests but most importantly on their capabilities as judged from the course work completed before the commencement of the project.

PUB 800-4 Text and Context

An examination of the contemporary state and developing trends in the Canadian publishing industry. Emphasis is placed on book publishing, business dynamics, government policy, and international trade. Attention is also given to magazine and multimedia publishing and comparisons with other countries are drawn. Prerequisite: admittance to the program.

PUB 801-4 History of Publishing

A consideration of publishing from the time of Gutenberg to the present day including discussion of the medium of print and its influence on human expression and thought. Emphasis will be placed on the role of publishing and publishing policies in society. Prerequisite: admittance to the program.

PUB 802-4 Technology and the Evolving Form of Publishing

An examination of the nature of technology and the social, cultural, legal, economic and political implications of evolving publishing business forms, publication formats, markets, policies and especially technology. Opportunities for Canadian publishing in domestic and global markets will be emphasized. Prerequisite: admittance to the program.

PUB 898-5 Internship Project Report Supervision and Evaluation

Students complete their internship project report and work with their supervisory committee to bring it to a final acceptable form.

PUB 899-5 Publishing Internship or Project

Students are placed in an applied setting. The work they undertake must be of sufficient depth and breadth to allow the student the opportunity to demonstrate his or her acquired knowledge and skills. Students will be required to produce two reports; the first, a work report which will be an appraisal of the student's work experience, and the second, a project report which will be an investigation and analysis of a particular problem or case. Prerequisite: admittance to the program.



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Index : searchable with the Find function in your web browser Calendar.pdfs Office of the Registrar / SFU
Table of Contents : searchable with the Find function in your web browser Course Database or Course Outlines
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Financial Assistance