media release

Engagement key to SFU’s new vision strategy

February 20, 2012

Andrew Petter, SFU president, 778.782.4641, 
Marianne Meadahl, SFU media relations, 778.782.9017,
Dixon Tam, SFU media relations, 778.782.8742,

SFU Engage Launch
Photos on Flickr

Videos on YouTube

Simon Fraser University President Andrew Petter and Chancellor Carole Taylor launched the university’s new strategic vision today at the Bill Reid Gallery—home to SFU’s $10-million Northwest Coast art collection—in downtown Vancouver.

The result of a year-long, widespread community consultation process (see backgrounder), SFU’s strategic vision statement seeks to establish the institution as Canada’s most community-engaged research university.

“Engaging communities is in our DNA,” says Petter. “This vision seeks to distinguish SFU as a university that not only nurtures knowledge and promotes basic research, but also tackles social and economic issues, provides students with life skills and civic understanding, and contributes to the well-being of the communities it serves.”

“SFU is renowned for its contributions to building communities through its programs and campus developments,” says Taylor. “This vision builds on these strengths and makes them a defining part of the university’s future.”

The new vision states that SFU will strive “to be the leading engaged university defined by its dynamic integration of innovative education, cutting-edge research, and far-reaching community engagement.”

SFU is committed to:

  • Engaging students by equipping them with the knowledge, research skills, and experiences to prepare them for life in an ever-changing and challenging world;
  • Engaging research to become a world leader in knowledge mobilization; and
  • Engaging communities to every way possible to contribute to their social, economic, environmental and cultural well-being.

“While each of these goals is important in its own right,” says Petter, “it’s the unique interplay between them that has the greatest potential to define and differentiate Simon Fraser University.

“With it as our guide, SFU stands to gain greater recognition and support not only for its community contribution, but also for its core educational mission and research activities.” 

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