SFU co-op student wins IABC award

June 10, 2013

Adam Brayford, SFU Work Integrated Learning, 778.782.2188
Alexandra Lowe, SFU volunteer services, 778.938.4922,
Dixon Tam, SFU media relations, 604.417.0881 (cell),
Stephanie Chow, SFU media relations, 778.782.9543,


Simon Fraser University student Alexandra Lowe is a recipient of this year’s Student Communicator of the Year (SCOY) Award from the International Association of Business Communicators, British Columbia (IABC/BC).

The Burnaby resident won for a digital rebrand initiative she took on as an SFU Communication co-op student working for the university’s volunteer services department.

“It feels great to be recognized by the IABC and I am very proud of my project I did on rebranding the department’s E-Newsletter,” says Lowe. “I found an increase in the subscriptions for the E-Newsletter and an increased click-through by SFU students after the rebrand.”

This award recognizes excellence in students who work on projects related to writing, digital communication, publications, communication creative or a communication campaign. Submissions are evaluated by a panel of accredited business communicators.

“IABC/BC’s SCOY award rewards emerging communicators for demonstrating sound research, measurement and results,” says Karin Basaraba, IABC/BC president. “It sets students up for the kind of strategic thinking that brings value to an organization.”


While the SCOY awards are open to submissions from students enrolled in communication-related programs at all B.C. post-secondary institutions, SFU Communication co-op students have figured prominently in the award program’s history.

Lowe will be recognized at IABC/BC’s Bronze Quill Awards Gala on June 12 at the Renaissance Vancouver Harbourside Hotel.

Simon Fraser University is Canada's top-ranked comprehensive university and one of the top 50 universities in the world under 50 years old. With campuses in Vancouver, Burnaby and Surrey, B.C., SFU engages actively with the community in its research and teaching, delivers almost 150 programs to more than 30,000 students, and has more than 120,000 alumni in 130 countries.


Simon Fraser University: Engaging Students. Engaging Research. Engaging Communities.

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