media release

SFU wins special award for career centre innovation

May 26, 2015

Tony Botelho, Career Services, 778.782.2191;
Justin Wong, University Communications, 778.782.3210;


Simon Fraser University has been recognized with a special Award for Innovation by a Career Centre from TalentEgg. The award was presented earlier this month at TalentEgg’s national campus recruitment awards and conference in Toronto. is Canada’s most popular job board and online career resource for college and university students and recent graduates.

“Career Services at SFU is honoured to receive this award,” says Tony Botelho, centre director. “This award is a formal acknowledgement of the work we've been doing for the past several years. It's particularly validating given that it's a national award and that the judges were students.”

The department is most proud of its non-linear approach to career development, Botelho explains. “SFU Career Services was one of the first career centres in the country to formally embrace this approach to career development. Whereas traditional approaches focused on identifying the right job or career for a student and then putting a plan in place to achieve that goal, our model acknowledges the roles that change, chance, and complexity play in all our lives.

“Instead of trying to identify one goal we work with students to identify desired possibilities that can be used as compass points to guide short and medium term actions. We believe that engagement in these actions - in a reflective and intentional way – is critical to helping students get to where they want to be, whether or not it was the place they had initially intended.”

The department’s success stems from how it connects to an evolving millennial audience, creates content that is different and is open to new ways of delivering that content.

“In addition to using co-op students to do much of our social media (students speaking to students), we constantly look for new and innovative ways to expose students to our message,” adds Bothelo.  Some examples include the use of Performance Installation Ads (PIAs), a scare prank video that has close to 20,000 views on Youtube, an interactive Lego mashup, and the development of videos that are shared in presentations and online platforms.”

TalentEgg was launched in 2008 by Queen’s University graduate Lauren Friese after her own experience transitioning from school to work. The company works with hundreds of employers and will be visited by more than four million students and recent graduates in 2015.

As Canada's engaged university, SFU is defined by its dynamic integration of innovative education, cutting-edge research and far-reaching community engagement.  SFU was founded almost 50 years ago with a mission to be a different kind of university—to bring an interdisciplinary approach to learning, embrace bold initiatives, and engage with communities near and far. Today, SFU is a leader amongst Canada's comprehensive research universities and is ranked one of the top universities in the world under 50 years of age. With campuses in British Columbia's three largest cities—Vancouver, Surrey and Burnaby—SFU has eight faculties, delivers almost 150 programs to over 30,000 students, and boasts more than 130,000 alumni in 130 countries around the world.


Simon Fraser University: Engaging Students. Engaging Research. Engaging Communities.

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