Media Training 101

This two and a half hour session will cover tactics and tricks you can use to ensure you give the best interview possible. We'll review the elements of news and the factors journalists need to juggle to make a story happen. We'll consider different approaches when giving interviews to print reporters, talk show hosts, radio producers and TV journalists. We'll work with your faculty members to develop their own key messaging around the important topics that they are researching. We will also review tips and tricks to manage difficult journalist questions and the art of bridging back to safety if the interview takes a turn for the worse. Finally, we'll work on developing potential story ideas that can be proactively pitched in order to showcase your positive stories in the media.

Book a session

To book a media training session, email University Communications at sfu_comms@sfu.ca.