New Associate Vice-President, Communications & Marketing appointed

May 26, 2022

Kristin Linklater has been appointed to the new position of Associate Vice-President, Communications & Marketing effective May 20. Her appointment was approved by SFU’s Board of Governors at a recent meeting. This position will provide strategic oversight and champion university strategic communications and marketing and also provide guidance to the President’s office for strategic planning and communications.

Kristin has held the role of Executive Director, Communications & Marketing at SFU for the past six years. During her tenure, SFU has made significant strides in brand and reputation, media relations, and digital communications. Kristin has supported two Presidents and more recently is leading the strategic planning process of What’s Next. She played an important role in the initial EDI work and continues to support issues management. Prior to joining SFU, she worked at SaskPower for nine years, progressing to the Director of Corporate Communications and also held communications positions at two art galleries. Kristin completed her Masters of Arts in Organizational Development and Leadership in 2020 and holds a Bachelor of Arts in English.

Kristin's qualities and expertise make her an ideal incumbent for this leadership role at SFU, including her ability to form relationships across the University and provide sound strategic guidance.

Thank you to the search committee which was established according to SFU policy and included student government representatives, faculty, associate deans, as well as indigenous and other staff members.

SFU's associate vice-president, communications and marketing (AVPCM), reporting to the vice-president, external relations, supports the growing need and recognition for a senior leadership position to provide strategic oversight and champion the important area of university strategic communications and marketing. A university’s branding and reputation management is increasingly critical to be competitive in attracting students, faculty, staff, donors, and community, industry and government partners both locally and globally. Issue management as well as internal and external communications has become complex and wide-ranging. In addition, the formalization of the advice and guidance to the President's office for strategic planning and communications and a regularized process for acting Vice-President is incorporated into this position.

Creation of this position brings SFU in-line with other leading universities, such as UBC, UVIC, University of Alberta, and University of Toronto to name a few.