SFU Business professor Leyland Pitt has co-authored an article on luxury wine visibility in social media that was selected by the International Journal of Wine Business Research “as one of the most impressive pieces of work the team has seen throughout 2011.” The article has received both the Outstanding Paper Award and was selected as the best paper of the year in the journal.

SFU Business professor Leyland Pitt has co-authored an article on luxury wine visibility in social media that was selected by the International Journal of Wine Business Research “as one of the most impressive pieces of work the team has seen throughout 2011.” The article has received both the Outstanding Paper Award and was selected as the best paper of the year in the journal.

Pitt and colleagues gathered data on the visibility of five Bordeaux brands in 32 different forms of social media. They argue that luxury wine marketers need to develop social media strategies to take advantage of its massive and growing influence on customers.