Ronald
Coase
Ronald Coase won the Nobel prize in the early 1990s. Unlike many of the
other winners, he didn't get it as a "lifetime achievement" award.
Rather, he
won it for his ideas found in basically one paper: The Problem of Social Cost. This is
not only the most cited paper in law and economics, it is
still one of the least understood. No doubt because most people can't
get past the first 10 pages. (To find out more on this, read some of my
theoretical
papars on transaction costs and property rights, or look at my
textbooks).
I became fascinated by Coase's work in my 3rd year as an undergraduate.
In Coase I found the key to understanding the way trade and production
takes place, and I've used his main ways of thinking in every applied
paper I've written.
As an arrogant graduate student I once wrote a paper that claimed
"Coase doesn't understand transaction costs." When I was on the job
market, Professor Frank Matthewson from UT took me to lunch. When we
got to the restaurant, there was the great Ronald Coase. "Quick" said
Frank, "Before
he leaves let's go and tell him he doesn't understand transaction
costs!" I froze. Fortunately Frank was joking, but when I went back
home, I took the
line out of the paper. Later in reviewing his book, I would put things
more tactfully.
I have met Coase several times throughout my career, but he never
remembers who I am. On a trip to the University of Chicago in 2004 I
had the opportunity to give a lecture on transaction costs with him in
the audience. He approached me afterwards and said "I don't believe
we've ever met, but
I do recognize the name." That was good enough for me, the poor man was
95 years old at the time! My Brazillian friend Decio Zylbersztajn took
the following picutures after the talk.
Here I'm getting lectured back!
I'm not that fat, I was wearing
a shirt underneath. It was Chicago in December afterall. Clearly, after
all these years, Ronald Coase and I see eye to eye. Notice RC
doesn't need a name tag.
This wasn't my first time being close to a famous economist. Many
years ago, the following picture was taken.
At
the time, I had no real idea who the man at the piano was, or that he
would win the Nobel prize just two years later. Later that day I had my
picture taken with James Buchanan, but I just tossed the picture
on my desk when I got home and it is now long lost. I certainly had no
idea who Vernon Smith was, nor that he would also win a Nobel prize.
Here's a picture with me and some of my UW alums (Wing Suen and Leigh
Anderson), along with Yoram and Gene Silberberg. Taken at Gene's
retirement party in 08.

Gene was one of the best teachers I ever had, and he wrote the best
neoclassical textbooks of all time. Although subtitled "A
mathematical approach" the book was laced with an economic argument
throughout. No doubt that's why so many economists rejected it. It
never sold as well as Varian's "dictionary".