Heidegger and Marcuse: The Catastrophe and Redemption of Technology

 

“The fully enlightened earth radiates catastrophe triumphant.”

                                       Adorno and Horkheimer (1972: 3, trans. modified)

 

Andrew Feenberg

 

We are several hundred years into the project of Enlightenment, initiated in the 18th Century by thinkers who believed in progress. We are the heirs of that project, which freed science and technology for the adventure of modernity. This has made all the difference. No doubt human nature remains the same as always, but the means at our disposal are now much more powerful than in the past. Quantity has changed into quality as innovations alter the basic parameters of human action. New dilemmas emerge in a society reconstructed around these new technical means.

Two philosophers have reflected most deeply on this situation. Martin Heidegger invites us to study technology as the core phenomenon of modern life. Where most philosophers either celebrate technical progress or worry about its unintended consequences, he identifies the culture of modernity with the spirit of technology. The limits and aporia of technology give rise to general catastrophe. Heidegger’s student, Herbert Marcuse, reformulated the philosophy of technology in the framework of a radical social theory and projected solutions to the problems Heidegger identified. For Marcuse technology is a still in evolution; it is not a fixed destiny as it is for Heidegger. The promise of technology remains to be fulfilled in a future stage of that evolution.

Together, these two philosophers offer the deepest insight into the catastrophe of Enlightenment and the possibilities of redemption. This is a paper about their thought and its continuing relevance. However, I should explain at the outset that my interest is not primarily historical but philosophical. I hope to show how the thought of Heidegger and Marcuse can serve in contemporary debates about technology and modernity.

The argument of this paper is framed by the distinction between the Greek notion of techne and the modern idea of technology.[1] Techne describes the traditional value-charged craft practice of all premodern societies. Craftsmen serve functional needs while also conforming to the broader ethical and aesthetic values of their society. By contrast, modern technology has freed itself in large measure from the valuative commitments of its society. Where the craftsman of the past built his society in making the product of his craft, modern technology destroys its social world to the extent of its technological success. The modern world is a place of total mobilization for ends that remain obscure. It is the apparent “value freedom” or “neutrality” of technology which Heidegger and Marcuse identify as the source of the uniqueness and the tragedy of modernity.

Heidegger’s approach is based on a specific interpretation of this contrast between ancient techne and modern technology. In ancient Greece craft served to bring out the supposedly objective meanings, or “forms,” of its products and the materials with which it worked. The Greeks lived in a world of self-sustaining things confronting human beings with a rich variety of useful potentialities awaiting realization through skillful manipulation. Artistic practice resembles craft and belongs to this Greek techne as well. By contrast, modern technology dominates nature and extracts and stores its powers for later use. Technology organizes vast systems of mutually dependent components in which human beings serve alongside devices. Nothing any longer has intrinsic qualities that can provide the basis of technical or artistic creation. Everything has become raw materials in a process that transcends it.

Heidegger’s philosophy of technology is a puzzling combination of romantic nostalgia for this idealized image of antiquity and deep insight into modernity.[2] His originality lies in treating technique not merely as a functional means but as a mode of “revealing” through which a “world” is shaped. “World” in Heidegger refers not to the sum of existent things but to an ordered and meaningful structure of experience. Such structures depend on basic practices characterizing societies and whole historical eras. These constitute an “opening” in which “Being” is revealed, that is to say, in which experience takes place. The “world” in this sense is neither an independent reality nor a human construction. Rather, human being and Being interact in a mysterious dialectic of activity and receptivity which occupies the place in Heidegger’s thought usually filled by notions such as consciousness, perception, or culture. It is in this context that we are to understand Heidegger’s claim that different technical practices reflect different “worlds.”

Heidegger’s essay, “The Question Concerning Technology,” is one of the founding texts of philosophy of technology. It is as difficult as it is important. Some of the difficulty is due to Heidegger’s innovative terminology. He believes that modern languages have been colonized by the technological mindset. To avoid prejudging the answer to the “question,” he therefore introduces a meta-language freed from the telltale marks of modernity. This is supposed to make possible an unprejudiced analysis and comparison of different eras in the history of technical making.

Other difficulties arise from Heidegger’s treatment of the concept of essence which plays three related roles in the essay.[3] First, Heidegger assures us that “the essence of technology is by no means anything technological,” a puzzling statement on the face of it (Heidegger, 1977: 4). Second, premodern craft is said to actualize the essence (eidos) of its objects (Heidegger, 1977: 7, 160-161). Third, the “saving power” of technology, discussed at the end of the essay, is somehow related to the loss of essence in modern times (Heidegger, 1977: 30-32). Unraveling these difficulties suggests an original interpretation of Heidegger’s philosophy of technology.

Why does Heidegger deny that the essence of technology is technological? With this provocative statement, he distinguishes an instrumental account of technology from an ontological account. The former concerns the function of technology in fulfilling human desires, while the latter focuses on the role of the technological spirit in structuring a world shaped through and through by the exigencies of planning and control. The instrumental account is not wrong, but it is internal to modernity and cannot explain why its promise has gone awry. Only an ontological account illuminates the nature of modernity and its catastrophic outcome.

The ontological account of technology is not really about technology in the usual sense of the term, i.e. devices and their uses. Rather, it is a chapter in the history of Being. In premodern times, the world consisted in independent things, Aristotelian substances, each with a unique essence. These are the things that enter the process of craft production as form and material for human actions that actualize slumbering potentials objectively present in the things themselves. But the modern technological “revealing” sweeps all this away and leaves only a collection of fungible stuff available for human ordering in arbitrary patterns. The danger of technology is not so much its threat to human survival as the incorporation of human beings themselves into this “enframing” as mere raw materials alongside things. Lost in this leveling is not just human dignity, but also awareness of the unique role of the human being as the site of experience, the locus of world-shaping encounters with Being.

Despite Heidegger’s apparent nostalgia for the premodern past, he never suggests a return to a naive acceptance of objective essences (Heidegger, 1977: 30). Instead, he looks forward to a new era in which new gods will enable human beings to reclaim their place in a world no longer shrouded in a technological order. This advance he attributes in part to technology itself, which is supposed to harbor a “saving power” that may someday serve as the catalyst for a new revealing.

In what does this saving power consist? Again, the text is obscure. I conjecture that it is the very deconstruction of essences that promises deliverance from technology. The concept of essence, Heidegger argues, refers to what is permanent and enduring. But just insofar as essences are dissolved in the acid of modernity, the role of the human being in “revealing” the world comes to the fore. It is not nature alone, physis, which reveals Being; human being too is involved. The belongingness of human being and Being in the making of worlds is the only constant that remains, and recognition of this fact is finally possible in modern times. Indeed, while shrouding Being in the technological enframing, modernity also contains the “other possibility…that [man] might experience as his essence his needed belonging to revealing” (Heidegger, 1977: 26; See also, 28-29, 40-41). Heidegger’s own philosophy is this recognition. Thus the outlines of another modernity take shape, a modernity based on a new concept of essence as coming into being, the revelation of what is.

Unfortunately, the nature of this new era remains completely obscure. Heidegger neither describes it nor prescribes a path to reach it. This abstention has impressed some readers with his profundity, while others have dismissed Heidegger’s blurry vision as a dangerous mystification. I would like to try a different approach, a kind of immanent critique and synthesis of Heidegger’s reflections on technique. He would no doubt have rejected my interpretation, but it bridges the gap between his thought and that of his student, Marcuse, who also entertained an apocalyptic vision of a post-technological era but went beyond his teacher in sketching a hopeful future. The point of this exercise is to show that implicit in Heidegger’s own theory are the elements of a more concrete critique of technology and projection of its promise than he himself developed. Freely interpreted, Heidegger thus remains an interesting source for contemporary philosophy of technology.

Let me begin this (no doubt blasphemous) reconstruction of Heidegger’s position by abstracting from the explicit historical narrative in which he situates technique in order to unfold an implicit narrative that unifies his text. From that angle, his story looks like this. The ancients understood the importance of Being as the source of meaning, and the moderns the role of human being in its essential activity. But each age misunderstood its own deepest principle. The ancients confounded Being with the essences of particular beings. The moderns confused the essential role of humanity in the process of revealing with technical command of nature. Stripped of these misunderstandings and adequately comprehended, this previous history opens us to what Heidegger claims is “a more original revealing, and hence...the call of a more primal truth” (Heidegger, 1977: 28).  “The Question Concerning Technology” thus culminates in a kind of posthistorical totality, a synthesis of ancient and modern through self-consciousness.

But this is a familiar figure of thought that goes back to Hegel: the “end of history” as history aware of itself. The young Marx repeats this figure in the notion of communism as a “dream” from which the world need only awaken to possess its reality. The implicit structuring of Heidegger’s essay around the figure of self-consciousness suggests a way of reading Heidegger against the grain of his own self-understanding.

Most readers who are not confirmed Heideggerians are bothered by the arbitrariness of his version of history and the thinness of his response to the challenge of technology. At most Heidegger’s historical examples, such as the Greek chalice or the dam on the Rhine, are symbols of his ontological points. But this fact raises questions about the ontology: if it cannot be defended on historical grounds, is it believable at all? And further, what are we to make of Heidegger’s apparent indifference to the very real threat of actual technology once the ontological danger is faced by a salutary change in attitude? 

In fact the sharp division between ontological eras Heidegger describes is not accurately reflected in an equally sharp division between historical eras. Delineated most abstractly, his contrast between ancient craft and modern technology rests on a difference in emphasis between receptivity and activity in technical practice. Ancient craft receives and welcomes the self-manifesting product. The chalice brings itself into being according to its time honored form through the mediation of the craftsman. Modern technology actively levels down and orders its raw materials in systems. Plans and projects devised by the technologist are imposed on the world as the Rhine is dammed to generate electricity.

However, this difference is only one of emphasis: all technical practice involves both receptive and active moments. Craft actively “gathers” the idea and material of its product, and technology receives its call to order the world from Being. These are the subordinate moments in the dialectic of receptivity and activity. These subordinate moments recognize the creative dimension of craft, which requires skill and effort to realize an ideal form the craftsman does not himself invent in a material he has not made. Similarly, the modern technologist willfully dominates his projects and materials far more thoroughly than the craftsman ever did. But he does not dominate his own commitment to domination, which is his way of being in the world and thus a function of Being rather than of will (Heidegger, 1977: 19). So far Heidegger.

Once again the historically informed reader is likely to be dissatisfied with this analysis. Notice the sketchiness of Heidegger’s description of the subordinate moment in each era. It is hardly plausible to confine the active dimension of craft to gathering and the receptive dimension of technology to the call of Being. In fact, many technical activities in ancient times, such as mining, look a lot like modern technology, if on a smaller scale.  And the creative moment of modern technology looks a lot like craft activity, if in such thoroughly modern contexts as the Internet.

This fairly obvious point suggests a less obvious one. Rather than separating the attributes of premodern craft and modern technology as Heidegger does, let us combine them in a richer description of technical action. This description would locate the attributes he identifies with craft alongside the attributes of modern technology as two complementary dimensions of technique in all historical eras. Emphases among these dimensions may shift, accounting for epochal changes in technology from one era to another, but only a theory taking all aspects of technical practice into account can make sense of the actual history. And only such a theory can explain how a more self-conscious relation to technology can result in beneficial changes in technology itself and not merely in the subjective attitude toward it.

I have developed such an account in what I call “instrumentalization theory” of technology (Feenberg, 1999: chap. 9). This theory is anticipated by the overall structure of Heidegger’s essay if not by his actual argument. Let me offer one example of the kind of transformation that can be operated on Heidegger’s discourse with fruitful results.

Heidegger describes modern technology as decontextualizing and reducing its objects to raw materials and system components. In this it supposedly differs from the techne of the ancient craftsman. The craftsman is described as gathering the ethical and aesthetic considerations which grant the craft object a meaning and integrate it to society. But in the real world of technical practice, these attributes of technique are complementary rather than characterizing different eras. Heidegger does not tell us how the materials with which the craftsman works are supplied but surely that involves processes of decontextualization and reduction such as are involved in mining the silver for the chalice he offers as an example. Similarly, he does not seem to be aware that the decontextualized and reduced materials of modern technology are reconstructed in accordance with ethical and aesthetic norms to conform to social requirements, but this too is surely an essential part of technical making in every era including our own. Combining the two descriptions, we conclude that decontextualizing and reducing on the one hand, and ethical and aesthetic mediation on the other characterize all technical making. On this basis we can achieve a more adequate understanding of both craft and modern technology.

But this is not just an analytic problem in technology studies. The modern “constitution,” as Latour calls it, conforms with Heidegger’s truncated vision of technology in treating valuative mediations as extrinsic to a purified objectivity, more or less equivalent to the technical sphere (Heidegger, 1977: 142). This is what it means to claim that technology is value-free.  Although we can show that this supposed value freedom is at least partially illusory, it continues to have real significance in the world. As Heidegger and Marcuse argue, modern technology is in fact “free” with respect to many traditional values and humane considerations, but it is not therefore merely instrumental. Or rather, insofar as through it instrumentality characterizes the general relation to reality, it carries a particular world in itself, a world in which control and domination are the highest values. Where it differs most fundamentally from ancient techne is in its ignorance of its own value ladenness. A different self-understanding would open up possibilities of radical technological reform.

The attitude toward this prospect is the most important point on which Heidegger’s position contrasts with that of his student, Herbert Marcuse. There is a clear similarity between their critiques of modern technology, but not in their politics. After Heidegger’s Nazi phase, he seems to have withdrawn completely and awaited a spiritual renewal. Marcuse was a Marxist of sorts, even while studying with Heidegger, and for him politics was a means of radical civilizational transformation. Given this fundamental difference between them, just how profoundly was Marcuse influenced by Heidegger? This is a difficult question because political antagonism led to the suppression of references to Heidegger in Marcuse’s later work, with the exception of some very critical remarks in interviews and a single quotation in One-Dimensional Man (Olafson, 1988; Marcuse, 1964: 153-154). Nevertheless, I will argue that there is a deep connection between these two thinkers. While he is not a crypto-Heideggerian, Marcuse is indeed addressing questions posed by Heidegger and offering an alternative solution. That solution involves the transformation of modern technology into a new techne. The modern techne would once again incorporate ethics and aesthetics in its structure and reveal a meaningful world rather than a heap of raw materials.

Marcuse’s career as a philosopher begins with articles that attempt a synthesis of Heidegger and a Marxism strongly influenced by Lukács’s early writings. But Marcuse is already discontent with what he perceives as the abstractness and ahistoricism of Being and Time.[4] For Marcuse, political positions are not mere opinions which philosophy can ignore, but modes of being in the world. Authenticity is not the Heideggerian return of the individual to himself from out of alienation in the crowd, but must reflect the social character of existence, the fact that the world is a shared creation. Marcuse’s early existential Marxism thus culminates in a call for a philosophy that unifies theory and practice in a critical encounter with its time and the issues of the day (Marcuse, 1978: 398ff).

This existential politics once adopted remains integral to Marcuse’s thought for the remainder of his long career. The structure of the world in something close to Heidegger’s sense is at stake in all serious political struggle. But Heidegger’s terminology, such categories as existence, Dasein, authenticity, quickly drop by the wayside. Instead of developing an existential analytic of political engagement along Heideggerian lines as he first proposed, Marcuse turns to Marx and Freud. Under the influence of the Frankfurt School, which he joins between the wars, Marcuse develops the notions of technological rationality, one-dimensionality, and a historicized version of instinct theory that offer sociological and psychological alternatives to Heidegger, who disappears as a reference. But as we will see, vestiges of Heidegger’s ontology persist in the background.

The most important of these vestiges shows up in Marcuse’s theory of the two “dimensions” of society. Although his presentation of this concept in One-Dimensional Man references many sources other than Heidegger, on examination it reveals a remarkable resemblance to the argument of “The Question Concerning Technology.” In fact Marcuse describes a sort of “history of Being” that parallels Heidegger’s account in his famous essay.

Marcuse notes that for the Greeks truth was not merely propositional, but involves the disclosure of being. Truth and falsehood thus apply in the first instance to things before applying to statements. A “true” thing is one that manifests its own essence. But since essence is never fully realized, it actually negates every contingent realization in the imperfect objects of experience. The “is” always contains an implicit reference to an “ought” it has failed to some degree to achieve. This “ought” is its potential, which is intrinsic to it and not merely projected by human wishes or desires (Marcuse, 1964: 124-125, 133-134).

The similarity between this description of the Greek concept of truth and Heidegger’s interpretation of ancient craft is obvious. However, in contrast to Heidegger, Marcuse appears to have generalized the implicit normative structure of craft to being as a whole. Of course neither Heidegger nor Marcuse suggest a return to the objective essences of the Greeks. But they do regard Greece as an emblem of the lost totality they project into the future in one form or another. For Heidegger the importance of Greek essentialism lies in recognition of Being as a source of meaning beyond human will. Marcuse draws a related conclusion with very different political implications. Whatever the ultimate validity of ancient metaphysics, it maintains the tension between the two dimensions of being, essence and existence, the ideal and the real. It thereby preserves the truth of critical reason, the notion that what is is fraught with tension between its empirical reality and its potentialities.

By contrast, Marcuse argues, modern technological rationality liquidates all reference to essence and potentiality. The empirically observed thing is the only reality. And just because it is wholly defined by its empirical appearance, the thing can be analytically dissected into various qualities and quantities and absorbed into a technical system that submits it to alien ends. Things no longer have intrinsic potentialities transcending their given form, but are simply there, unresistingly available for human use (Marcuse, 1964: 146-148). Means and ends, realities and norms belong to separate realms, the one objective, the other subjective.

Nineteenth century positivism glorified the one, while romanticism exalted the other. But in the 20th Century the subjective world no longer escapes operationalization. It too is brought under control through mass communications, management techniques, and psychological manipulation. Human beings are incorporated into the system as just one more item among the fungible stuff that makes up the social apparatus. A one-dimensional world emerges in which critical reason is easily dismissed as unmotivated neurotic discontent. Indeed, a few marginal critics may even be functional for the system, proving the full extent of its liberalism by their ineffective complaints.

So far Marcuse’s theory recapitulates Heidegger’s contrast of ancient techne, based on the realization of essential potentialities, and modern technology which “enframes” nature and society in a rationality of calculation and control. It is in their solutions that the difference between them appears. For Heidegger, philosophy can only reflect on the catastrophe of modernity, but Marcuse goes beyond earnest contemplation of the present to project a concrete utopia that can redeem Enlightenment. Despite the enframing, critical reason is still capable of formulating transcending demands for a better society.

But Marcuse has accepted enough of Heidegger to make this positive turn extremely problematic. A redeemed technology would respect the potentialities of things and recognize the creative human role in the shaping of worlds. These claims correspond roughly to Heidegger’s notion of a new era in which Being and human being stand in a self-conscious balance. But for Marcuse, respect for things requires more than a change in attitude; it would also have to transform the bad technological practices of modernity (Marcuse, 1964: 231). Marcuse’s new techne would enhance life rather than inventing new means of destruction. It would be environmentally aware and treat nature with respect (Marcuse, 1992). Recognition of humanity’s place in the order of revealing requires valorizing the sensibility and imagination through which the potentialities of things are manifested. A receptive--Marcuse calls it a “feminist”--subjectivity would animate the new techne, replacing the aggressive subject of technological rationality (Marcuse, 1974). Can we make sense of these hopeful projections?

The core of the problem is once again the concept of essence. Like Heidegger, Marcuse dismisses any return to Greek metaphysics. But unlike Heidegger, he refuses to reduce all essential thinking to the contemplation of the process of revealing. Instead, he seeks to reconstruct the concept of essence historically. This involves him in astonishing encounters with Hegel, Freud, and the artistic avant gardes of the early 20th century.

Hegel’s dialectic is in fact an attempt to achieve the very reconstruction of essence Marcuse requires. Hegel’s Logic dissolves the traditional distinction between essence and appearance in the dynamics of their relation. Things do not have fixed essences separate from their manifestations because things are not themselves stable and fixed. Rather, they belong to a field of interactions which establishes their inner coherence and their boundaries. These interactions are a source of tensions which drive things forward toward their developmental potentialities. For Hegel, potentialities are inscribed in things but do not constitute them as independent substances as Aristotle believed. Instead, something in the constellation of their present connections gives a direction to their development. But what is this something? Why is development development rather than mere random change?

This question, so far as it concerns Hegel, is usually answered by reference to the “Absolute,” which is supposed to be the end toward which all things tend. This is a theological interpretation of Hegel of no conceivable use to Marcuse. Once again I see a connection to Heidegger in Marcuse’s innovative appropriation of Hegel for a radically future oriented ontology. Heidegger’s Being and Time describes Dasein, human being, as fundamentally engaged with the question of its own being. This question cannot be answered by reference to objective facts or metaphysical notions of human nature, but must be resolved through choices and actions in the world. Heidegger’s existential account of the human substitutes time and movement for the atemporal essences that haunted philosophical speculation from Plato on, hence the title of his book.

Marcuse’s first book on Hegel was written as a doctoral dissertation for Heidegger (Marcuse, 1987). In it Marcuse refers to Hegel’s concept of life, obscured in the Logic by the emphasis on the Absolute. Life in Hegel’s early work is a process of movement, negating and accommodating an environment. The choice of life as a fundamental ontological theme makes sense of the emphasis on interconnectedness and process in the dialectics of development. The life process has a direction: life seeks to preserve and further itself. Yet it is not confined by a predetermined end but invents its future as it moves. This is of course eminently true of the life process of modern human beings and their society. In Marcuse’s reading, Hegelian life, like Heideggerian Dasein, discovers its meaning ahead of itself as a conditioned choice, not behind as a determining cause. It is negative, not positive.

The concept of life advances Marcuse toward his goal of reconstructing the concept of essence, but like Heidegger's conception of Dasein, it remains too abstract to specify a politics. The gap is filled later, after he joins the Frankfurt School, by a radically historicized version of the Freudian instinct theory. The link between Marcuse's early Hegel and later Freud interpretations appears implicitly in Eros and Civilization (Marcuse, 1966: chap. 5, 232). The emphasis on life in both is not without significance. Marcuse appears to recast the Hegelian idea of life in terms of Freud's metapsychology. With Freud Marcuse describes the affirmation of life in peace and reconciliation as rooted in a libidinal attachment to the world, a sort of generalized erotics. The death instinct is mobilized in the struggle for survival and takes exaggerated forms in competition, violence, and aggression. The balance between the instincts is historically relative. The great wealth of modern societies could tip that balance in favor of life if obsolete institutions and the associated character structures were transformed.

Marcuse is enough of a Marxist to believe that the affirmation of life cannot remain an attitude but must be incorporated into the material base, and that base is now technological. But modern scientific-technical rationality no longer makes any distinction between essential potentialities and accidental or destructive dimensions of objects. How can we revive this distinction today without regressing to the metaphysical notion of atemporal essences?

Marcuse does not hesitate to turn to an unscientific source for an answer to this question. That source is the aesthetic sensibility and imagination overflowing the boundaries of conventional art in accordance with the most ambitious manifestoes of the artistic avant gardes of the early 20th century. Under the sign of aesthetic discrimination, the affirmation of life guides technical practice toward the choice of peace and harmony in the order of nature and human affairs (Marcuse, 1969: 24). There is a receptive aspect to this process: the imagination does not merely create its objects ex nihilo but responds to the demands of nature, of what lies at the limit of human power (Marcuse, 1972: 67-69). Specific possibilities which contribute to the affirmation of life constitute the modern equivalent of the essential, and call forth the technologies appropriate to their realization (Marcuse, 1964: 239-240). The submission of technology to these “essences” gradually reshapes it into an instrument of liberation, suited to a free society. Technology comes to resemble techne but in a modern context where judgments are based not on metaphysical assumptions but on human experience.

Marcuse projects a possible evolution of modern technology by which it would internalize the ethical and aesthetic dimensions it has increasingly ignored in modern times. This projection presupposes the inherent compatibility of technical practice and ethical and aesthetic practice. As we have seen, Heidegger’s sharp distinction of ancient craft and modern technology excludes such a reconciliation of the realms of practice. But the free reformulation of his position sketched previously opens the door to a solution such as Marcuse’s and can be applied to concretizing it further. And in fact we can find evidence of the viability of such a solution in various fields of technical endeavor such as medicine and architecture, which have never been completely “modernized” on the “value-free” pattern both Heidegger and Marcuse deplore.

As Marcuse sees it, the demystification and critique of this supposed “value-freedom” is the theoretical preliminary to the reinvention of technology. Technology must appear as a civilizational project and not as an expression of pure rationality in order to be brought under the aegis of humane values. Implicitly in Heidegger, explicitly in Marcuse, liberation is a function of the self-consciousness of the technical subject, that is, we moderns. Once the question of technology is posed on these terms, it is possible to answer it in a constructive manner.

Marcuse’s political resolution of the Heideggerian crisis of modernity is open to many kinds of objections. Perhaps the most damaging is the claim that reliance on aesthetics introduces rather than resolves conflict given the wide divergence of taste in modern society. Why, it may be asked, look to aesthetics, as contentious a realm of opinion as one can imagine, when a rationally grounded ethics offers a better chance of achieving consensus? Furthermore, ethics seems more directly relevant to the problems of modernity which have less to do with ugliness than with cruelty and indifference to human needs.

The implicit Heideggerian background of Marcuse’s thought helps to understand his peculiar emphasis on an aesthetic alternative to modernity as we know it. In that Heideggerian context, ethics cannot redeem modernity because the problems are not due to personal or even social decisions an ethic could inform. Rather, as the critique of technology argues, they result from the systematic ordering of individuals, nature, and society in a framework of planning and control. That framework, indifferent to intrinsic potentialities and meanings, devastates the earth and the human essence along with it. Heidegger proposes no ethical alternative. Perhaps he felt that ethics can only intervene aposteriori with warnings and limitations, but the harm lies in the most basic practices founding our way of life. To formulate the problem in terms of “values” that might be entertained by the enframed subject would simply reproduce the technological attitude. Changing those practices requires existential change in what it is to be a human being in this society, not better judgments about right and wrong. Heidegger argues that until modern times, art had the power to inspire or channel such change. At the end of “The Question Concerning Technology” he hints that it may someday recover that power (Heidegger, 1977: 34-35).

This reconstruction of the Heideggerian position strangely resembles Marx’s critique of the all encompassing market and the challenge it poses to ethical reform (Vattimo, 1985: 25-27). But Marx’s confidence in a revolutionary alternative was of course not predicated on art but on the notion that workers’ pursuit of economic self-interest would transform them into individuals capable of appropriating and acting on the scientific critique of capitalism. What happens when that confidence is lost, when economic self-interest is no longer allied with critique but with conformism instead? At that point the revolutionary can turn to irrational sources of change such as nationalism or “new gods,” as does Heidegger, or revise the concept of self-interest to enlarge its range beyond the economic sense it has in Marx. Marcuse exemplifies the latter alternative which he pursues by restoring the claims of the imagination to a share in the rational comprehension of reality. This is where aesthetics comes in.

We can approach Marcuse’s aesthetics from two different angles. Aesthetic radicalism has philosophical roots in Kant, Schiller, and the early Hegel. Marcuse attempts to concretize the implications of this tradition for contemporary society by relating it to such familiar concepts as “quality of life,” invoked by thoughtful critics of consumerism and the protest movements of the 1960s and ‘70s. There is an extraordinary tension between these two aspects of the Marcusean aesthetic. His willingness to work with that tension may appear either heroic or foolish from a contemporary perspective. I prefer to think of it as a promissory note for a renewal of radical critique, a premature response to the dilemmas of technological advance.

The category of aesthetics refers us at one and same time to beauty and to the sensibility, the “aesthetic” in something close to Kant’s sense of the term. But for Marcuse, unlike for Kant, the aesthetic is historical, reflecting the specific qualities of perception that can be actualized at a given stage in human development. What people “feel” in their encounter with the real is conditioned by what they “are” in their historical moment. This is not a matter of opinion or taste in the usual sense, but a deeper connection to forces in reality that resonate in the human psyche and pattern experience in one or another coherent form. The shape our world takes, what is foregrounded as significant and what backgrounded as unimportant, is an aesthetic matter in this historically informed sense.

In the present the aesthetic critique is contentious, to be sure, and this is often considered an essential consequence of the freedom and diversity accompanying modernity. If that were true, one would have to seek consensus at the level of pure procedure, a level so abstract as to be largely irrelevant to the design of technology. Marcuse is after something much more concrete, not a vision of pure right, but a substantive alternative to the existing society. He charges that the principal source of dissensus is the intense struggle of the established system to contain tendencies toward radical change evoked by its very success in “delivering the goods.” Reducing the level of competition, aggression, and social misery is now an objective possibility, but one which contradicts the basic requirements of the system. Marcuse is nevertheless convinced that despite the lack of consensus, there is a definite measure of progress reflecting the conditions for enhancing life. His writings aim to transform our sensibility in accordance with this vision, to foster a pattern of perception in which the absurdities and inhumanities of our society are sharply focused rather than relegated to the background and ignored. These writings are, in short, aesthetic interventions with political intent.

Marcuse’s faith in the significance of philosophical discussion is not to be confused with optimism about the ultimate triumph of life over death. The courage to affirm one’s own individuality and ideas against received opinion is not a prediction of the future. In the last analysis, the difference between Heidegger and Marcuse lies in their understanding of the nature of this authentic self-affirmation. While Heidegger conceived individuality as a response to inevitable death, Marcuse followed a radical tradition in which self-affirmation is the individual’s share in the affirmation of life itself. We can only hope that it is Marcuse’s faith rather than Heidegger’s despair that is vindicated by history.

 

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--(1987). Hegel's Ontology and the Theory of Historicity, S. Benhabib, trans. Cambridge, Mass.: MIT Press.

--(1992). "Ecology and the Critique of Modern Society," Capitalism, Nature, Socialism, vol. 3, no. 11.

Olafson, Frederick (1988). “Heidegger’s Politics: An Interview with Herbert Marcuse, in Marcuse: Critical Theory and the Promise of Utopia, R. Pippin, A. Feenberg, C. Webel, eds. New York: Bergin and Garvey.

Polt, Richard (2001).  “Potentiality, Power and Sway: From Aristotelian to Modern Heideggerian Physics?”in Proceedings of the 35th Annual Heidegger Conference, Forham University.

Reitz, Charles (2000). Art, Alienation, and the Humanities: A Critical Engagement with Herbert Marcuse. Albany: SUNY.

Vattimo, Gianni, The End of Modernity, J.R. Snyder, trans., Baltimore: Johns Hopkins, 1985.

 

 

 



[1] For a fuller development of this distinction, see Feenberg (2001).

[2] For an account of Heidegger’s philosophy of technology, see Zimmerman (1990).

[3] For an interesting account of the relation between Heidegger’s notion of essence and technology, see Polt (2001).

[4] For accounts of Marcuse’s early work and his relation to Heidegger, see Kellner (1984), Katz (1982), and Reitz (2000).