Brand Definition
What Do We Do?
Fit to a Tee is a Vancouver-based t-shirt company that makes limited edition, short run, one of a kind t-shirts. We design unique styles which are only available for one month, so that everything stays nice and fresh.
Who Are We?
We're Vancouverites - people just like you. We're professional artists and graphic designers with energy and creativity to spare, who want to share our work with the people of Vancouver. We love making t-shirts and being proud of what we wear.
Why Fit to a Tee?
We're all about great, sustainable design. Buying from Fit to a Tee means supporting local artists, and wearing awesome, local tees. Plus, our t-shirts are made in Canada from a 100% bamboo tri-blend, totally sweatshop free. That's right, they're environmentally and socially conscious, too.
What Do We Want?
We want you to look great in a t-shirt that few other people can call their own, and we want you to feel great about wearing it. Check us out!
Visual Branding
Fonts
The Fit to a Tee site uses Arkhip Regular for its logo, as well as Montserrat (Bold for high-level headings, Regular for lower-level headings), and Hind (Regular for paragraphs, Semibold for strong tags).
Colours
Fit to a Tee primarily uses two colours - teal and orange - as well as shades of gray. While the grays are used to demonstrate varying levels of content, teal is used for high-level headings, and orange is used for clickable or linked items (such as anchors).
Usage
Example Paragraph
Fit to a Tee is a Vancouver-based t-shirt company that makes limited edition, short run, one of a kind t-shirts. Bursting with personality and with new designs every month, you're sure to look fresh in our one-of-a-kind tees. Check out our monthly styles!
Image Style
The following images are examples of how t-shirts might be displayed on the store.
Icon/UI Style
The following icons are examples of how iconography might be used on the site. The focus is on thick rectangles and circles, for bold emphasis and easy viewing.
Tasks and Wireframing
Filtering Shirts
Customers can use multiple filters (for example, size, gender, and colour) to narrow their search for a shirt that suits them. Newly filtered results are then viewable.
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Comparing Colours
Once customers have decided to take a closer look at a shirt, they can quickly switch between different colours to determine which shirt they'd prefer.
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Understanding Sizes
Sizes can vary across stores - a customer may be a small at Fit to a Tee and an extra small somewhere else. They can use the size guide tool in order to figure out how a Fit to a Tee t-shirt will fit them.
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Viewing Past Styles
Although styles are only available for one month, customers may want to view past styles and see if Fit to a Tee has typically offered shirts that suit their style.
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Proceeding to Checkout
If a customer has added a shirt or several shirts to their cart, they can proceed to the checkout where they may edit their pending orders and begin the payment process.
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