I am a longtime Marketing/PR colleague and I’d love to get your feedback on something I’ve been working on. I’ve spent almost 30 years helping clients boost their visibility, but despite my experience and track-record, I’m still dogged by people asking: “Can I buy you lunch and pick your brain.” I know this resonates with you as well. Too many people think nothing of asking us to provide our time, experience, perspective and expertise for the cost of a sandwich.
I’ve come to the recognition that the answer is to work with many of those small business owners, not as a consultant, but as a business coach and charge for our wisdom and counsel.
Today, I’m sort of taking the pulse of my fellow Marketing/PR professionals. Would you please take two minutes and watch this short explainer video? I would love to know if this resonates with you.
David Avrin, CSP
It’s Not Who You Know, It’s Who Knows You!