Who & Why

Designed as a concept for Tealeaves, local grown luxury brand that sells tea products to five star hotels and online. The company currently sees its focus on wholesale and B2B market. Tealeaves wants to explore the consumer market and the potential in experience design and the digital domain.

How

We found opportunity within the idea of cultivating Identity through Intimate Dialogue. Encourage emotional expression between consumers and the business. To create this dialogue we found inspiration in the blog, Humans of New York. Asking a intimate question that can illicit a unique answer. For Amity we ask the question “For Us, Home is in a cup of tea, where is home to you?”, being a mobile application you may use it while discovering Tealeaves through hotels or restaurants and you won’t be home. Allowing you to reflect deeply and give a authentic answer.

Increasing Traffic

To incentives the process and encourage consumers to share their stories and engage with Tealeaves we looked to how you can be recommended Teas based on what you submit. That could generate traffic to the online store to discover the teas but how about completing the process? Through our meetings with the company we discovered it is possible to economically print custom bottom labels on the tea tins. With that knowledge we looked to turn tins you buy online into collector items of sorts allowing you to build a collection of teas and custom labels with your stories on them.

Personal Contribution

I was the user experience specialist and technologist as well as one of the team leads. Ensuring our team of five students were constantly on track with what was needed and team resources were thoughtfully distributed where it fit best. I was also responsible for developing the overall core user flow wire framing the screen layout and ideal visuals and assisting the primary Visual Designers in bringing to life. One our visual designers completed high fidelity mockups I bought it into Axure to develop the working prototype.