A design intervention for the Twitter platform, to empower Emergency Service Management Officials, and help them inform and protect people who are directly affected by large scale emergency events.
A “Twitter Emergency” is a feed for tweets that have been curated by Verified Emergency Accounts for being accurate, relevant, and necessary to share. The feed helps Emergency Officials guide the conversation on Twitter to minimize the spread of misinformation and confusion during emergencies.
During an emergency the volume of tweets about it increases, stopping vital information from reaching individuals who need it.
Twitter puts the burden on emergency accounts to change the behavior of users when they are affected by emergencies. Twitter's Emergency Tool Kit Guide only provides tips on how to manage an account by changing specific settings, rather than providing tools to help Emergency Officials.
Important information is already broadcast on Twitter today, but it competes with misinformed perspectives of people, misinformation and memes.
So what if we gave the accounts already sharing life saving information their own space on the platform? To cut through the noise and get information to those who need it, so they are no longer searching in confusion.
Doing this could potentially help Twitter establish themselves as a more credible informational resource. As a brand, they can further differentiate themselves from rival competitors and engage more closely with their users.
When an emergency is occurring and a Twitter Emergency Feed has been created, Twitter Users can find it from the Search Tab and view the latest official updates and information as the event unfolds. Users can then retweet and share news while feeling assured that they are not spreading misinformation.
Organizations within and related to the emergency sector can apply to become a Verified Emergency Account on Twitter. This is similar to the existing verification process for user accounts that Twitter currently has implemented.
By recontextualizing the verification system on Twitter, we can give Emergency Officials a sense of unique status and authority within the platform that can communicate authenticity to other Twitter users.
The profile must be up to date with all required information and must fill out an application form which can be found at help.twitter.com.
The account receives an Orange Verification Badge.
Onboarding provided to learn best practices for being an Emergency Verified Account
Access to the tool for creating and managing Emergency Feeds.
Ability to become a contributor (admin) to other Emergency Feeds to help curate tweets.
When accessing the Emergency tab, users are greeted with a list of their current active Emergency Feeds that can be viewed and edited, as well those that have been archived.
Here, users can click on ‘Create’ to begin the 5 step process.
To set expectations with the emergency tool, we’re providing the user a glance at what steps they will be going through to create an Emergency Feed. This will help Emergency Officials prepare the necessary information needed.
Emergency Officials are professionals, we are aiming to guide and streamline their existing process. The goal is to help them directly reach those who may be affected, rather than create a complicated tool that hinders their efficiency.
The Emergency Official will first define and locate the emergency. It’s important to accurately set up the Notification Area. We’re offering 3 different methods to help them define the areas where people will be directly affected by the emergency.
We chose to provide a radius, region, and path option because of the variety of possible events that could occur, and also to cater to different types of location data in use.
Our Help icon opens up a dialog that explains each option with visuals and suggestions for when it’s best to use.
The preview on the right updates at every step to show the Emergency Official what the Emergency Feed will look like from the Search Tab for Twitter Users.
Lastly, it is necessary to provide a short and clear description of the situation and add in Contributors.
Often times there are mutliple emergency organizations responding to an event.
Here, other Emergency Verified Accounts can be added to the Emergency Feed, where they can help curate the content and this will let Twitter Users know of other trustful sources.
In an attempt to prevent any errors, we prompt the user to take time to confirm all information step by step before publishing.
Twitter Users will be viewing Emergency Feeds as credible because of the Emergency Verified Badge. If information is questionable, Twitter’s credibility may take a hit.
After publishing, we showcase the next steps to take. View the Emergency Feed and start adding tweets.
There are 2 ways for a Verified Emergency Account to add tweets into an Emergency Feed.
When writing a tweet, they have the option to select one of their Active Emergencies to have the tweet added to the Emergency Feed.
Or, the user may select any relevant and accurate tweet from another Twitter account, and add it to one of their Emergency Feeds.
If a Twitter User is located within the set boundaries of an active emergency, they will see the Emergency Feed pushed to the top of their Moments. It will be the first thing they see when opening the Search Tab.
Twitter Users who are not threatened by an active emergency will also see the Emergency Feed on the Search Tab, but within the list of trending moments.
When people use to Twitter to find information, the first action they take is move to the Search Tab. Here we are utilizing the Moments and Trending Topics as optimal placement for Twitter Emergencies, rather than creating a separate page or section within the platform.
When an Emergency Feed is created by a Verified Emergency Account, this is what it looks like to Twitter Users.
When clicking into the feed, Twitter Users will be able to scroll through the latest tweets, gather information, and find resources.
The goal was to follow the existing Twitter UI pattern to make it easy to use for those viewing an Emergency Feed for the first time.
Turning on notifications allows Twitter Users to rest easy and let verified updates come to them, so they don’t feel frustrated when searching through an influs of tweets and misinformation to hear the latest news.
Verified Emergency Accounts are able to keep track of how many users are subscribed to notifications, to have an understanding of how many people they are helping and how far their reach is.
Retweeting from an Emergency Feed or a Verified Emergency Account will feature the Emergency Verified Badge. This will help bring credibility to users Twitter conversations.
Our goal is to keep the solution as similar to the Twitter platform as possible 2 reasons:
To prevent Twitter Users from being confronted with the cognitive load of learning a new Interface in a stressful situation.
Also to consider potentially helping the Twitter team develop the solution easier by reusing existing code and frameworks.
Twitter will need a dedicated team for verifying emergency accounts and monitoring accuracy and public engagement.
By keeping track of the emergency tool usage we could measure how often Emergency Officials are interacting with it, and how often people are viewing the information.
We can gather statistics like engagement based on how many users sign up for emergency notifications, and how often Verified content is retweeted and shared.
Twitter currently represents their brand through 3 Brand Pillars: Communication, Expression, and Engagement. Using these pillars as a guide, we made sure that Twitter Emergencies touches upon each in a unique way.
Streamlining direct communication between Emergency Officials and Twitter Users.
Allow users to express themselves based upon valid facts.
Promote engagement to spread awareness of emergency situations.
Twitter currently operates Twitter For Good initiatives for civic engagement, volunteerism, and charitable partnerships.
A project like Twitter Emergencies would create relationships and partnerships with local communities and emergency services. Twitter Emergencies fits the Twitter for Good initiatives while also improving brand perception and gaining an advantage over other competitors.
We’re also providing business value through the spike of people engaging with Twitter during emergencies, whether they are regular users or not. Establishing Twitter as a credible source of emergency information could potentially increase the amount of returning and active users.
In these stressful situations, Emergency Officials have to be focused, alert, and careful with their work. By providing this tool, we are hoping to lighten the burden of constantly answering questions and directing Twitter Users to resources.
This tool is created to directly work with the information Emergency Officials are sending out through long and confusing reports. It helps them break down the information clearly and easily in laymans terms, and provides them with the status of being a credible resource.
This solution is immediately ready to use for any current Twitter Users. The Twitter Emergencies Feed is easily accessible and makes it easier to find credible information which can be shared to others and promote informed discussions.
When people know where to turn to for answers in stressful situations, it reduces the cognitive overhead of sifting through various resources like tweets and irrelevant information.
It provides people with the knowledge required to say safe and informed during emergencies, as well bring a sense of reassurance and confidence that the information is trustworthy.