Judy A. Bishop
Tonight’s Goals
A Definition
Strategic Marketing
Core Marketing Practices
Product
Market Context
Pricing
Positioning
Customer Oriented ?
Target Markets
Buyer Behavior - 1
Buyer Behavior - 2
Buyer Behavior - 3
Promotion
Press Relations
Advertising
Trends - 1
Trends - 2
Trends - 3
BC Technology Industry
BC on the Net
PPT Slide
Tools + Resources
Reaching Customers
6 Sales Success Factors
Networking - 1
Networking - 2
Consider ...
Your Presenter
Email: judy@bishop-co.com
Home Page: http://www.bishop-co.com
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