Judy A. Bishop

11/21/97


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Table of Contents

Judy A. Bishop

Tonight’s Goals

A Definition

Strategic Marketing

Core Marketing Practices

Product

Market Context

Pricing

Positioning

Customer Oriented ?

Target Markets

Buyer Behavior - 1

Buyer Behavior - 2

Buyer Behavior - 3

Promotion

Press Relations

Advertising

Trends - 1

Trends - 2

Trends - 3

BC Technology Industry

BC on the Net

PPT Slide

Tools + Resources

Reaching Customers

6 Sales Success Factors

Networking - 1

Networking - 2

Consider ...

Your Presenter

Author: Judy A. Bishop

Email: judy@bishop-co.com

Home Page: http://www.bishop-co.com

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