ENSC201 TEST#1 - SAMPLE QUESTIONS

Sample Questions for Test 1 - Oct 3, 2007

(These are samples - typical of the type that would be asked on the in-class written test. Point-form, brief, answers are encouraged.)

  1. Using the 4P's of marketing, how would you attempt to increase the sales of your (team project) product without adversely affecting your bottom line (i.e. without incurring huge costs)
  2. Why is a sales "plan" better than a "forecast". What constitutes a "good" Plan? (i.e. one whose numbers you have confidence in.)
  3. Your company plans to sell a very new, innovative product for which there is no similar product presently on the market. How would you determine the pricing for this product?
  4. What is "marketing". Give an example.
  5. Most businesses are legally incorporated entities. What does it mean to incorporate? What are a few advantages and disadvantages to incorporation? How would you decide on where to incorporate?
  6. What is an RRSP? Why should you have one?
  7. How much tax do companies located in Canada pay?
  8. What determines the exchange rate (i.e. price of the C$ in US$)?
  9. What are some advantages in working with team members with whom you are not overly familiar?
  10. What's an IPO? Why aren't many being done at the present time?
  11. What is a stock option?
  12. What is a Patent? How do you get one? What does it cost to get one? How long does it last? Criteria(3)? What's a Provisional Patent Application?
  13. Are patents a good thing?
  14. Why should engineers (and companies) be interested in patents (Todd's comment).
  15. What is the main difference in how the US grants patents as compared to other countries?
  16. What can invalidate an issued patent? What constitutes infringement of a patent?
  17. What's your favourite technology (public company) stock? What's its market cap? (and why is is so high or low?)
  18. What is the function of the BC Securities Commission?

(There may be more sample questions added...check back now and then!)

Other tips:

Also, make sure you are current with your team projects as there may be a question or two pertaining to your weekly team assignments.

Read over "What's Hot" regularly.

Make sure you've read all the material linked from the syllabus and class agendas.

Keep up with the WebCT discussions.

Last Updated: 28Sep2007