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REMINDER Invitation to The New ABCs of Research: Achieving Breakthrough Collaborations – A Talk by Dr. Ben Shneiderman

To: The SFU Research Community



The following message is sent on behalf of Dr. Joy Johnson, Vice-President, Research and International.


The Office of the Vice-President, Research is pleased to present The New ABCs of Research: Achieving Breakthrough Collaborations – a lecture by Distinguished University Professor Ben Shneiderman from the University of Maryland.



Solving the immense problems of the 21st century will require ambitious research teams that are skilled at producing practical solutions and foundational theories simultaneously – that is the ABC Principle: Applied & Basic Combined. Then these research teams can deliver high-impact outcomes by applying the SED Principle: Blend Science, Engineering and Design Thinking, which encourages use of the methods from all three disciplines. These guiding principles (ABC & SED) are meant to replace Vannevar Bush’s flawed   linear model from 1945 that has misled researchers for 70+ years. Emphasizing the use of big data and qualitative case study methods, while using statistical and visual analytic tools, Shneiderman will show how these new guiding principles will enable students, researchers, business leaders, and government policy makers to accelerate discovery and innovation. 


The event details are as follows:

Date: Tuesday September 27, 2016

Time: 1:30pm-2:30pm

Place: IRMACS Presentation Studio (ASB 10900)

Webcast: Watch Live Here


For more information on this lecture, please visit: http://i.sfu.ca/kVhnXV


We look forward to seeing you there.





Joy Johnson

Vice-President, Research and International

Simon Fraser University