Simon Fraser University Faculty of Business Administration SERIES No. |
Abstracts Click the series
number for the abstract
|
| 2006-36 |
Robert E. Krider, Tieshan Li, Yong Liu, Charles B. Weinberg |
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Steven Maxwell Kates |
| 2006-2 |
Do Goods and Services Provide Benefits? Steven Maxwell Kates |
| 2006-3 | Extending
the Concept of Brand Community: Building Commitment in the
Charity Sector
Derek N. Hassay and John Peloza |
| 2006-4 | Branding
Corporate Philanthropy: Consumer Preferences and Attitudes
John Peloza and Derek N. Hassay |
| 2006-5 |
The Price Elasticities of Charitable Contributions: A Meta-Analysis John Peloza and Piers Steel |
| 2006-6 | Heroic
Hedonism
Derek N. Hassay and John Peloza |
| 2006-7 | Hey,
What Gives?
The Effects of Altruistic Versus Egoistic Charity Appeals on Donation Intentions John Peloza and Katherine White |
| 2006-8 | Hierarchy,
Hybrid, and Market:: Assessing Governance Structures for Corporate Philanthropy
John Peloza and Derek N. Hassay |
| 2006-9 |
Intra-Organizational
Volunteerism: Good Soldier, Good Deed, and Good Politics
John Peloza and Derek N. Hassay |
| 2006-10 | The
Marketing of Employee Volunteerism John Peloza , Derek N. Hassay |
| 2006-11 | Hitting
the Sweet Spot: Balancing Equity and Equality to Maximize Wealth
and Happiness
Piers Steel and John Peloza |
| 2006-12 | A
Typology of Charity Support Behaviors: Towards a Holistic View of
Helping
John Peloza and Derek N. Hassay |
| 2006-13 | Does
Vice Make Nice? The Viability And Virtuousness Of Charity Lotteries
John Peloza and Derek N. Hassay |
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A diagrammatical template for business
market demand estimation
Lindsay Meredith |
|
|
Scanning for Market Threats Lindsay Meredith |
|
| 2006-16 |
Would Banning Firearms Reduce Murder and Suicide?: A Review of International Evidence: Don B. Kates and Gary A. Mauser |
| 2006-17 |
Hubris in
the North: The Canadian Firearms Registry
Gary A. Mauser
|
| 2006-18 | Betfair.com:
Five Technology Forces Revolutionize Worldwide Wagering. Mark Davies, Leyland Pitt, Daniel Shapiro Richard Watson |
| 2006-19 | Consuming
Technology: WHY MARKETERS SOMETIMES GET IT WRONG. Pierre Berthon, James MacHulbert, Leyland Pitt |
| 2006-20 | Innovation
or customer orientation?An empirical investigation. Pierre Berthon, James MacHulbert, Leyland Pitt |
| 2006-21 | The
Penguin's Window: Corporate Brands From
an Open-Source Perspective. Leyland F. Pitt,Richard T. Watson, Pierre Berthon, Donald Wynn, George Zinkhan, |
| 2006-22 | PSYCHOMETRIC
PROPERTIES OF THE SCHLINGER VIEWER RESPONSE PROFILE:
EVIDENCE FROM A LARGE SAMPLE Arien Strasheim, Leyland Pitt ,Albert Caruana |
| 2006-23 | When
Customers Get Clever: Mangerial Approches to Dealing with Creative
Customers
Pierre R. Berthon, Leyland F. Pitt, Ian McCarthy and Steven M. Kates |
| 2006-24 | What
I Say About Myself: Communication of Brand Personality by African
Countries
Leyland F. Pitt, |
| 2006-25 | An
experimental study of brand signal quality of products in an asymmetric
information environment. Hsiu-YuanTsao, Leyland F Pitt, .Pierre Berthon |
| 2006-26 | Elucidating
Elusive Ensembles: The Strategic Value of Informal Internet Networks. |
| 2006-27 | Marketing
in the age of the network: From marketplace to U-space. Richard T. Watson, Pierre Berthon, Leyland F. Pitt, George M. Zinkhan |
| 2006-28 | The
Open Tourism Consortium: Laying The Foundations
for the Future of Tourism. Richard Watson, Sigmund Akselsen, Emmanuel Monod, Leyland Pitt |
| 2006-29 | From
Product to Performance: Solving the Positioning Dilemma in the Dental Practice
James Armstrong, Leyland Pitt, Pierre Berthon |
| 2006-30 | Global
Alliance Networks: A Comparison of Biotech SMEs in Sweden and Australia
Leyland Pitt, Rian van der Merwe, Esmail Salehi-Sangeri, Alber Caruana |
| 2006-31 | Grading
and Feedback of Marketing Management Case Studies: The Elegant and Warm
Approach Leyland F. Pitt and Michael J. Page |
| 2006-32 | Research
Opportunities at the Movies
Robert E. Krider |
|
Sharon L.H. Chuu, Jennifer C. Chang, and Judith L. Zaichkowsky |
|
|
Sumire Crader and Judith Lynne Zaichkowsky
|
|
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Jennifer C. Chang and Robert E. Krider |
|
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"Attitudes
and Trading Behavior of Stockmarket Investors:
A Segmentation Approach" Ryan Wood, Bayer HealthCare, and Judith Lynne Zaichkowsky |
|
| 2004-2 |
"
The Lead-Lag Puzzle of Demand and Distribution:
A Graphical Method Applied to Movies" Robert E. Krider, Tieshan Li, Yong Li, andCharles B. Weinberg |
| 2004-3 | "Object
Orientation: A Tool For Enterprise Design"
Richard T. Watson, George M. Zinkhan, and Leyland F. Pitt |
| 2004-4 |
"Consumers’
Preferences for Ethical Products: The Influence of Brand Name, Willingness
to Pay and Product Usage "
Colleen
Collins Doddand
Robert Stel
|
| 2001-5 |
The Influence of Store Image and Store Brand Attitude on Store Brand Perceptions" Colleen Collins-Dodd |
| 2000-1 |
Gary Mauser and Dennis Maki
|
| 2000-2 |
Eric Larocque and Judith Lynne Zaichkowsky
|
| 2000-3 |
Robert E. Krider and Sangman Han
|
| 2000-4 |
Christy L. Johns and Judith L. Zaichkowsky
|
| 2000-5 |
Arghavan Nia and Judith L. Zaichkowsky
|
| 2000-6 |
Theory Method and Application" Arieh Goldman, S. Ramaswami, and Robert E. Krider
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| 2001-1 |
Robert E. Krider, Priya Raghubir, and Aradhna Krishna |
| 2001-3 |
The Case of Candian High Technology SMEs" June Francis and Colleen collins-Dodd
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| 2001-4 |
The Case of Canadian and Hong Kong Immigrant Banking Customers" Colleen Collins-Dodd and Mable Fung
|
| 2001-5 |
The Influence of Store Image and Store Brand Attitude on Store Brand Perceptions" Colleen Collins-Dodd
|
| 2002-1 |
Jurgen Hildebrand and Judith Lynne Zaichkowsky
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| 2002-2 |
Robert E. Krider
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| 2003-1
|
Evaluating the Implications for Public Safety " by Gary A. Mauser |