My Topic/Company: Craft Beer Brewery

  1. Users will come to this website in order to:

    1. See which beers are currently being offered, such as standard or seasonal products.
    2. Learn about the history of the company and learn who owns or runs the company.
    3. Find out which liquor stores or restaurants carry this brewery's products.
    4. Find out the brewery's location/address and open hours for walk-in beer tastings or brewery tours.
    5. Read awards and customer reviews for the brewery's products.

  2. Sketched wireframes:

  3. Basic branding ideas:

    4. My company is Deep Forest Brewing, a local west coast based craft beer brewery. It prides itself in creating small batch beers using sustainably sourced ingredients, and offers a variety of year-round and seasonal beers in unique flavours.

    Potential customers can expect a certain degree of quality and uniqueness from a Vancouver-based brewer, as the market for craft beer on the west coast is saturated. The company should come across as being accessible by being open about their ingredients and brewing process. The brewery aims to offer a reasonable variety of interesting beers in order to appeal to craft beer enthusiasts and to provide an enjoyable taste experience.

  4. Brand components:

    5. A serif font will be used for the logo and headers, while sans-serif will be used for the body text.

    The colour scheme will reflect the Deep Forest theme with muted shades of cool colours, e.g. greens, blues, earthy browns, as well as blacks and greys.

    Images will represent the west coast, with silhouettes/illustrations of trees, mountains, islands and ocean.