Company: _______________

MISSION, GOALS & STAKEHOLDERS

Mission	

Goals and Objectives

Stakeholders

EXTERNAL ANALYSIS

General Environment

Industry Environment

Competitor Analysis

Analysis of interaction of External Forces

INTERNAL ANALYSIS

Resources

	Tangible

	Intangible

Capabilities

Core Competencies	

Performance

STRATEGY
	
Business Level Strategy

Corporate Level Strategy	

International Strategy

Cooperative Strategies

SYNTHESIS

Strengths 

Weaknesses 

Opportunities 

Threats 

SWOT Matrix	
	
	Strengths	Weaknesses	
Opp.s

			
Threats

			

SWOT fit with strategy	
	
ALTERNATIVES

CRITERIA FOR EVALUATION

EVALUATION

Matrix of Criteria to Alternatives							
RECOMMENDATIONS
Short term

Long Term

IMPLEMENTATION

Action Plan Described

Rationale for Action Plan

New Structure and Control Systems Needed

Criteria to Evaluate Success of Implementation