- About
- Events
- Admissions
- Programs
- Student Life
- Resources
- Faculty & Research
- Alumni
- News
Student Organizations
Building Skills, Shaping Leaders
Student organizations at SFU Beedie offer hands-on learning opportunities that help students develop practical skills in leadership, teamwork, and problem-solving.
Marketing Accelerator Program
Founded in 2019 and in partnership with SFU Beedie’s Career Management Centre, the SFU Marketing Accelerator Program (MAP) is a first-of-its-kind marketing development program for top-tier marketing students within SFU Beedie.
It is a competitive and fast-paced program, spanning only nine weeks in length throughout January to March. Participants are expected to dedicate roughly 10 hours in total a week to succeed in the program. To learn more, please refer to the Program Structure page.
Overall, MAP has been designed to help make an impact in the following areas:
- Provide hands-on learning opportunities for top marketing students so that they feel confident and prepared to achieve their upcoming career goals
- Connect companies and students through networking opportunities, fostering better understanding of culture-fit, career-alignment, and student potential
Past participants have landed multiple marketing positions in firms, and this network is continuing to grow.
Program structure
The Marketing Acceleration Program (MAP) is a first-of-its-kind marketing development program for top-tier marketing students within the Beedie School of Business.
MAP is a 9-week program that is set up for students to immerse themselves in learning on a weekly, intensive basis. This ensures that participants will be best prepared for any marketing-focused interview. MAP brings industry experts to lead workshops in specialized areas, provides hands-on experience with real clients to enhance your portfolio, offers exclusive firm tours, and assigns mentors to guide students throughout their journey.
All past MAP participants have interacted with marketing professionals from Best Buy Canada, Visier, Microsoft Canada, Hootsuite, Telus, Procter & Gamble, Electronic Arts, SAP, and more.
The program covers five key pillars:
- Gaining practical experience from marketing workshops and real-client projects
- Meeting marketing professionals from a wide array of industries
- Tailoring your resume, cover letter, and portfolio
- Acing your behavioural and technical interview skills
- Get assigned mentors that guide you throughout the program
The cohort model creates a space for students to prepare themselves and provide feedback to others for their marketing job applications.
To apply, please refer to the Beedie Community job portal and submit the required components listed on the job posting to be considered for interviews. You can also access our applications for non-business students.
Stay up to date by checking the weekly "CMC Career Spotlights" newsletter and visiting this page for updates.
INTERVIEW PROCESS
A number of select applicants will be invited to the interview rounds. Students who pass the application screening process will advance to the next rounds including a in-basket assignment and a final behavioural interview.
- In-basket assignment: 48 hours marketing case study
- Final round interview: 20-30 min behavioural/personal fit interview
Students who succeed in both rounds will be invited to participate in the program for the year.
EVALUATION
The program will have competitive qualifications. To be eligible, you must:
- Be analytical and creative with a demonstrated passion for marketing
- Have strong academic standing
- Work experience (1+ internship/co-op or equivalent experience)
- Have extra-curricular experience
- 70+ credits completed
- Completion of BUS 343/BUS 341 (preferred)
Participants
2024 Cohort Participants
- Daniel Kim (LinkedIn)
- Emily Le (LinkedIn)
- Fiona Li (LinkedIn)
- Shubh Malhotra (LinkedIn)
- Matheus Paiva (LinkedIn)
- Emily Li (LinkedIn)
- Jordan Lok (LinkedIn)
- Andrea Tovilla (LinkedIn)
- Alan Lam (LinkedIn)
- Michelle Leung (LinkedIn)
- Christopher Di Marco (LinkedIn)
- Cheryl Fung (LinkedIn)
2024 Directors
Contact us
To contact us with any inquiries or concerns, please email busmap@sfu.ca.
We welcome both student inquiries and inquiries from firms looking to get involved with the program.
Let's connect
Whether you have ideas for our program or want to learn more about BUDP, we would love to hear from you!