The Social Mediascape of Transnational Korean Culture in the Age of Digital Platforms

Date: March 5, 2018

Time: 6:30PM

Location: Harbour Centre 1505

The new Korean Wave means the circulation of local popular culture, not only television programs and films but also K-pop and digital games, as well as animation, with the help of social media platform. The social media-driven new Korean Wave has aptly adjusted to global fans’ tastes in both production and consumption as Korean cultural producers have timely developed their popular culture reflecting the era of social media. In this presentation, Prof. Jin discusses the ways in which the Hallyu phenomenon is integrated into a social media- embedded cultural landscape in global cultural markets. He also critically maps out whether social media has contributed to the enhanced popularity of the transnational culture produced in a non-Western region.


Dal Yong Jin is a Professor in SFU’s School of Communication. His major research and teaching interests are on social media and digital platforms, mobile technologies and game studies. globalization and media, transnational cultural studies, and the political economy of media. J

Understanding the Business of Global Media in the Digital Age (2017), Smartland Korea: Mobile communication, culture and society, New Korean Wave: Transnational cultural power in the age of social media (2016), Digital

Platforms, Imperialism and Political Culture (2015), and Korea’s Online Gaming Empire (2010).