- Current Students
- Community & Events
- Faculty and Research
- Fall 2021 Convocation: Looking Back
- Gaining experience as an undergraduate: Communication major and SIAT minor expands diverse skill set at SFU
- CMNS Co-op student graduating this fall recognized for her work fostering equity, diversity and inclusion
- Meet Samad and Lindsay: Convocation Spring 2021 Student Speakers
- Communication honours student studies online conspiracy theories, disinformatio
- Congratulations to our 2019/20 Major Award Recipients
- PhD candiate Stacey Copeland: Scholarly podcasters are redefining peer-reviewed work
- 2021 FCAT UGC Student Stories
- PhD student Laya Behbahani is SFU Social Media Newsmaker of the Year
- Undergraduate students launch online platform MyCityMyPark project with the City of Vancouver
- 2020 Convocation Medal winners
- Memory of migrant abuse fuels SFU Trudeau Scholar’s lifelong fight for human rights
- Doctoral candidate Stacey Copeland and PhD student Brett Ashleigh are finalists in this year’s SSHRC Storytellers competition
- PhD candidate Belen Febres-Cordero recognized for community engagement work at annual President’s Gala
- FCAT UGC Student Stories
- Embracing the university experience in all forms - Rachel Wong
- Stacey Copeland uncovers the historical voices of Canada’s queer media soundscape
- Alysha Bains examines South Asian Canadian Cultural Production in her SSHRC-funded project
- Congratulations to our MA and PhD students
- Climate Strike in Vancouver: SFU CMNS Perspective
- A Creative Communicator is on the Horizon | Aliya Dall’Antonia
- Tara Mahoney on inter-generational civic engagement, climate change, and importance of hope
- The Heyang Rural Research Center
- Luke Galvani challenges common stereotypes surrounding disability
- Influential Alumni
- School News
- Return to campus
- Careers & Opportunities
- Faculty and Staff Login
- Contact Us
Alysha Bains examines South Asian Canadian Cultural Production in her SSHRC-funded project
Alysha Bains' experience with community outreach initiatives has continually informed her academic path and research. While working at the nonprofit organization, The Writer’s Exchange, Alysha designed and implemented multiliteracy programs, including the program that critically engages young people on media literacy through pop culture. She consequently explored the topic of literacy education from the community perspective in her SSHRC-funded master’s thesis at McGill’s University.
Recently, Alysha was awarded a 2-year SSHRC Doctoral Fellowship to pursue her doctoral research project at SFU School of Communication. The project aims to address the emergence of South Asian creative networks across Canada and directly speaks to Alysha’s personal connection to the community.
We’ve talked to Alysha and asked her a few questions about her work and source of inspiration.
What inspired your current research topic?
I saw a music video when I was 10 by a band from the UK called Asian Dub Foundation. The sound, aesthetics and lyrics of the song called ‘New way, new life,’ told a story that I was unable to articulate as a young second generation South Asian kid living in Canada. I was captivated by the music video because it represented a moment for me - it was the first time I saw what self-definition and political resistance could look like through creative expression in the context of being a child of South Asian diaspora.
Why do you think this topic is important?
The problematic narrative arc of multiculturalism in Canada and its cultural industries has often worked to disguise and silence the complexity of race relations and everyday experiences of BIPOC. The purpose of this research is to reorient the question of representation around South Asian identities in Canada to capture the complexity and often times ambivalent features of cultural production. Through this focus, I aim to center a narrative about creative practice and the actors who are refashioning opportunities of self-definition and community activism (including critique). More specifically, this research aims to provide insights into nuanced social structures that could potentially be valuable to effect change on a policy level (ie: funding structures, non-formal learning projects, reframing ‘diversity’ initiatives, etc.).
How will SSHRC Doctoral Fellowship help you to achieve your research goals?
It will help me expand my research scope, collaborate with my community and share my work across a multitude of settings.
Book Recommendation from Alysha Baines
The Fish Eyes Trilogy by Anita Majumdar, based on her incredible one-woman show and also Naben Ruthnum’s book, Curry: Eating, Reading, and Race.