About Communications & Marketing

Welcome to your toolkit! SFU’s Communications & Marketing team members are consultative problem-solvers who deliver strategies that help inform our key audiences and influence their attitudes, perceptions and behaviours in support of SFU’s vision: to be Canada’s engaged university.

  • Manage and champion SFU’s brand and reputation by effectively communicating SFU’s vision and priorities
  • Deliver excellent experiences to our audiences through integrated, multi-channel content
  • Proactively identify, plan for, and manage reputational issues across the university 
  • Lead by example the value of strategic communications and marketing 
  • Work in partnership with SFU's network of communicators to reflect SFU's brand attributes in our collective work

Areas of expertise

Operational and communications excellence

At the university level, we work on:

  • University-wide strategic communication
  • Communications plans and campaigns
  • Channels and content
  • Market research and analytics

SFU communications and marketing plan

Media relations and public affairs

We aim to increase SFU’s reach locally, nationally and globally and take a strategic approach to media relations.

Communicators' media guide

Knowledge sharing

We help communicators understand and embody the SFU brand through resources and services: our monthly e-newsletter, meetings and workshops, and the Communicators’ Toolkit.


We help bring the SFU story to life with a variety of guidelines, templates and brand assets. We also provide in-house design, video, web and photo services, or recommend outside vendors to incorporate SFU’s brand look and feel into your communications material. Brand questions can be directed to sfu-brand@sfu.ca.

Executive communications

We provide communications consulting, planning and support services to the university’s senior administration team and Office of the President.

SFU office of the president