Communications & Marketing blog

Why does SFU have an editorial style guide, and why should we all be using it? How can it improve your writing?

A friendly reminder that the SFU Video Library will be discontinued at the end of 2020, and Communications & Marketing will no longer offer it as a video storage service.

Eighty per cent of readers never read beyond your headline. Yet for most writers, headlines are a last-minute chore before pressing ‘activate’ on their stories.

SFU launched its Here To Grow advertising campaign this fall. The campaign showcases our brand values and attributes and acknowledges the unique times we’re in, which requires us to show care and reassurance.

What drew you to communications? What are you most proud of? What's your advice to new communicators? Here are five questions with Chloe Riley, SFU Library communication officer.

What happens when you’re asked to create new undergraduate recruitment materials for a faculty with diverse schools and programs and an identity as innovative, artistic, and interdisciplinary?

What drew you to communications? What are you most proud of? What's your advice to new communicators? Meet Taylor 'Tay' Assion, manager of marketing and sustainability in Ancillary Services.

What's the best performing SFU News story last month? What Tweet or Facebook post caused the biggest waves? What SFU research story was picked up by media. Check out our monthly analytics.

The SFU Video Library will be discontinued at the end of 2020. The technology is at the end of its life and Communications & Marketing will no longer offer it as a video storage service.

SFU is launching a brand position and reputation survey to inform our future marketing priorities.

Changes to the newsletter include a new look and feel, content guidelines and frequency, all to encourage stronger connection with the university’s people, programs and priorities.

As our community continues to operate in this new world, we have also begun to share timely non COVID-related news/events that are important for our community.

Information and resources for SFU communicators.

Christina Hamfelt is the new communications officer within Safety and Risk Services.

Looking to get media exposure for an SFU expert?

On Feb. 19, a group of 30 SFU communicators toured the university’s new Media and Maker Commons, located in the W.A.C. Bennett Library.

Congratulations to Carrie Goodrich, Lisa Pearlman and Dale Northey for picking up Council of Advancement and Support of Education (CASE) design awards.

Melissa Shaw has joined the media relations and public affairs team as a communications associate.

Rosetta Cannata is a lifelong storyteller and experienced communications leader who has joined the Office of the Vice-President Academic as associate director, communications and marketing.

It's the start of a new year and a great time to take a look at the way we communicate.

Natalie Lim has joined the Communications and Marketing team as an internal communications associate.

Looking for some tips on how to create your communications strategy? Get back to basics with this blog post from the International Association of Business Communicators of B.C.

Tiffany Akins, Ian Young and Kayla Schultz are some of the new communicators who joined SFU at the end of 2019.

Today’s communicators are expected to be skilled content creators, media advisors and social media gurus. Yet one skill remains constant — excellent storytelling.

Choose from four exciting variations to wish your clients happy holidays.

Rebecca Saloustros is the new communications coordinator in the departments of English and political science. Tessa Perkins Deneault is the new manager of communications and strategy in the Faculty of Communication, Art and Technology.

Want to improve your writing? Earlier this year, editor Diane Luckow led a communicators’ storytelling workshop on basic newswriting – ledes, headline and the inverted pyramid.

Communications & Marketing has created our first SFU brand video templates for use in Adobe Creative Suite.

Carolyn Garner is the new director, marketing and communications in the Faculty of Science.

As communicators, consistently aligning our storytelling to brand strengthens our individual messages, by positioning us against other university competition, and also reinforces SFU’s reputation.

Former editor-in-chief of The Canadian Press holds workshop for academics wanting to get published in The Conversation.

Convocation is almost here. Looking for social assets or media lanyards? We have you covered.

Andrea Hedley is the new communications specialist for the Renewable Cities program at the SFU Morris J. Wosk Centre for Dialogue.

In June, the International Association of Business Communicators held their 2019 World Conference in Vancouver. Here are some takeaways from the amazing event.

As one of SFU’s major events, convocation is the chance to celebrate student’s hard work and offers a significant brand-building opportunity for the university.

Longtime SFU News editor Diane Luckow led a communicators’ storytelling workshop and walked participants through basic newswriting – ledes, headlines and the inverted pyramid.

The Faculty of Arts and Social Sciences, SFU’s largest faculty, has dramatically increased its team of communicators.

Tell your stories through the lens of your smartphone.

Videos are a powerful and compelling way to tell your faculty or department’s story.

Over the course of the summer, members of the core project team – Communications & Marketing, Student Services, Advancement and Beedie – have been meeting with faculties and departments to share our strategic approach to brand architecture and the 'look & feel' that will inform institutional recruitment and advertising campaigns.

Looking to tell the university's story in a stunning glossy brochure, then get your hands on a new SFU 101 brochure.

Many thanks to Adriana Linoh, marketing and communications director at Beedie, for her excellent presentation at March’s Communicators Workshop on planning a successful integrated marketing campaign.