Hone storytelling skills in new writing masterclass

December 06, 2019

Today’s communicators are expected to be skilled copywriters, content creators, media advisors, ad experts and social media gurus. With so many competing demands, it’s difficult to know where to put your energy.

Yet one skill remains constant in this ever-changing environment: the ability to reach and connect with our audience in meaningful ways that inspire them to act — excellent storytelling.
We invite you to hone your storytelling skills in our new masterclass in writing.

About the program

This program is designed for SFU communicators at all levels. Participants will attend five in-class sessions that include group discussion, questions, hands-on work and detailed editing feedback. In addition, monthly one-to-one coaching sessions will offer help on specific projects.

In-class sessions

Dates: Wednesdays: Jan. 22, Feb. 19, March 18, April 22, May 20

Times: 1-4 p.m.

Location: Halpern and SFU Library, Burnaby Campus

Coaching details

We have booked office hours at Burnaby campus on Tuesday afternoons for monthly one-on-one coaching sessions. Details will be established with confirmed participants.

Learning outcomes

By the end of the course, participants will have created a repertoire of engaging, relevant, sharable and branded stories for promoting their departments through their own and SFU channels. Class topics include how to:

  • develop on-brand story ideas
  • interview for information and for brand
  • write an engaging, structured story
  • improve writing style
  • develop enticing headlines
  • spot grammatical errors
  • self-edit
  • proof-read
  • develop visual and written content for a variety of channels (e.g., treat a story through photography or video, write effective social media posts)

About the instructor

Coach Diane Luckow is a professional writer with 40 years of experience. After graduating from SFU, she spent 10 years in the Vancouver office of Maclean Hunter Publishing, often contributing interviews and research for Maclean’s Magazine cover stories. She spent the next 12 years freelancing full-time for national magazines and newspapers such as the Globe & Mail, the Financial Post, Profit Magazine and Flare Magazine, and frequently wrote high-tech advertising supplements for Canadian Business Magazine. She also freelanced for corporations and organizations. Diane joined SFU more than 20 years ago as a half-time, co-editor of SFU News and, until recently, also maintained her freelance business.


Space for the program is limited to 12 participants. Deadline to apply online is Jan. 10, 2020.

Please fill out the application below and submit two unedited writing samples (do not include Q&A-style articles).

Applicant requirements

To apply you must:

  • be a full-time SFU communicator
  • bring your own laptop
  • be available to attend all in-class group work and monthly 1:1 coaching sessions
  • complete writing assignments
  • have supervisor permission

Please provide the following information:

Are you a full-time SFU employee?