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SFU Communicators Toolkit

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      • Why EDI?
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    • Multimedia Consent Guide
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    • SFU News
    • Brand guide
      • Brand DNA
      • Brand architecture
        • Where units fit
      • Logos
        • Institutional
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        • Multiple internal units
      • Tagline
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        • Diverse and Inclusive Photography
      • Iconography
      • Web applications
      • Tone of voice
      • Brand applications
      • Templates
        • Email signature
      • Storytelling
        • Storytelling in writing
        • Storytelling through an EDI lens
    • Communication strategy
      • How to develop a communications strategy
      • Metrics & measurements
    • Editorial style guide
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        • Academic terms
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        • Capitalization
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        • Bylines
        • Confidentiality
        • Copyright
        • Forms of address
        • Italics
        • Numbers
        • The web
      • Territorial acknowledgements
      • Obituary policy
    • Media guide
      • How to alert the media
        • Media release
        • Media advisory
        • Issues and experts
      • Giving interviews
      • Interviewing experts
      • Media training
        • Emerging Thought Leaders
      • Develop an op-ed
      • Contributing to The Conversation Canada
    • Project management
      • Content lifecycle
      • Defining roles and responsibilities
    • Self-recorded video
    • Social media
      • Set up a social media account
      • Social media best practices
      • Ads and organic posts
      • Avatars
      • Cover images
      • Navigating EDI on Social Media
    • Website content guide
      • Research
      • Content strategy
      • Site map
      • Writing for the web
      • Images, icons and files
      • Search Engine Optimization (SEO)
      • Accessibility
      • Google Analytics
      • Vanity URLs
      • URL redirects
      • Testing
      • Maintenance
    • Website project guide
      • Horizontal template
      • CLF4 guidelines
    • Website Design Guide
      • Working in AEM
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      • Set up Website
      • Page Types
      • Designing for Different Screen Sizes
      • Page Layouts
      • Images
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      • Organizing Text Content
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      • LiveWhale Component
      • Forms
      • Embedding External Elements
    • What makes a good story?
    • URL request guidelines
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Simon Fraser University respectfully acknowledges the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh Úxwumixw (Squamish), səl̓ilw̓ətaʔɬ (Tsleil-Waututh), q̓íc̓əy̓ (Katzie), kʷikʷəƛ̓əm (Kwikwetlem), Qayqayt, Kwantlen, Semiahmoo and Tsawwassen peoples on whose unceded traditional territories our three campuses reside.

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  • About
    • Overview
    • Contacts
      • Overview
      • University communicators
      • Social media accounts
    • SFU communications and marketing plan
    • Upcoming content at-a-glance
  • Submit
    • Overview
    • Campus screens
      • Overview
      • Content guidelines
      • Launch Carousel
      • How to use Carousel
        • Signing in
        • Creating a bulletin
        • Scheduling your bulletin
        • Submitting a bulletin for approval
        • Checking the status of your bulletin
        • Changing your password
      • View live content
      • Request an account
      • Support
    • Faculty & staff dashboard
    • What's On newsletter
      • Overview
      • Surrey campus bulletin
      • Vancouver campus bulletin
    • Events calendar
      • Overview
      • Using LiveWhale Calendar
        • Create a new event
        • Enter your event details
        • Sharing, saving and editing your event
        • Canceling or deleting an event
        • Event description template
        • Displaying your event
        • Accepting a shared event
        • Share to SFU Events Calendar (Eventbrite events)
      • Using EventBrite
        • Create a new event
        • Enter your event details
        • Adding to waiver
        • Alternative registration
        • Getting my event money
        • Using Images
      • Subscribing to a department calendar in SFU Mail
      • Request accounts
      • Support
    • Google Analytics request
    • Social media content
      • Overview
      • Surrey channel submission guidelines
      • Vancouver channel submission guidelines
    • Request avatars
    • Creative project request
    • Web & URL requests
  • Tools
    • Overview
    • Communication planning worksheets
    • Using Campaigner
      • Overview
      • Campaigner templates
      • Banner templates
      • Sign up for an account
      • Support
    • Image library
    • SFU facts and figures
      • Overview
      • Engaged
      • Our Campuses
      • Our Faculties
      • Engaging Students
      • Engaging Research
      • Engaging Communities
    • Social media
      • Overview
      • Ads and organic posts
      • Cover images
      • Avatars
      • Hootsuite
    • Website tools
  • Guides
    • Overview
    • Equity, Diversity and Inclusion guide
      • Overview
      • Why EDI?
      • Responding to being called out
    • Multimedia Consent Guide
    • Formal studio portraits
    • SFU News
    • Brand guide
      • Overview
      • Brand DNA
      • Brand architecture
        • Where units fit
      • Logos
        • Institutional
        • Academic unit
        • Extension
        • Campus support services
        • Collaborations
        • Partnerships and sponsorships
        • Multiple internal units
      • Tagline
      • Coat of arms
      • Typography
      • Colours
      • Photography
        • Diverse and Inclusive Photography
      • Iconography
      • Web applications
      • Tone of voice
      • Brand applications
      • Templates
        • Email signature
      • Storytelling
        • Storytelling in writing
        • Storytelling through an EDI lens
    • Communication strategy
      • Overview
      • How to develop a communications strategy
      • Metrics & measurements
    • Editorial style guide
      • Overview
      • SFU style
        • About SFU
        • Academic degrees
        • Academic terms
        • Acronyms and abbreviations
        • Campus buildings, centres
      • Language and grammar
        • Athletic terms
        • Capitalization
        • Inclusive and antiracist language
        • Miscellaneous
        • Punctuation
      • General usage
        • Bylines
        • Confidentiality
        • Copyright
        • Forms of address
        • Italics
        • Numbers
        • The web
      • Territorial acknowledgements
      • Obituary policy
    • Media guide
      • Overview
      • How to alert the media
        • Media release
        • Media advisory
        • Issues and experts
      • Giving interviews
      • Interviewing experts
      • Media training
        • Emerging Thought Leaders
      • Develop an op-ed
      • Contributing to The Conversation Canada
    • Project management
      • Overview
      • Content lifecycle
      • Defining roles and responsibilities
    • Self-recorded video
    • Social media
      • Overview
      • Set up a social media account
      • Social media best practices
      • Ads and organic posts
      • Avatars
      • Cover images
      • Navigating EDI on Social Media
    • Website content guide
      • Overview
      • Research
      • Content strategy
      • Site map
      • Writing for the web
      • Images, icons and files
      • Search Engine Optimization (SEO)
      • Accessibility
      • Google Analytics
      • Vanity URLs
      • URL redirects
      • Testing
      • Maintenance
    • Website project guide
      • Overview
      • Horizontal template
      • CLF4 guidelines
    • Website Design Guide
      • Overview
      • Working in AEM
      • Design Principles
      • Set up Website
      • Page Types
      • Designing for Different Screen Sizes
      • Page Layouts
      • Images
      • Text
      • Organizing Text Content
      • Links & Buttons
      • LiveWhale Component
      • Forms
      • Embedding External Elements
    • What makes a good story?
    • URL request guidelines
  • Blog
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