Guides for communicators

We are continually working on resources to support you in achieving excellence in strategic communication for your department. In this section, you'll find guides to a number of areas such as how to tell a story, work with the media and manage communication projects.


Brand guide

Using guidelines and templates, you'll learn how to apply SFU's visual identity and narrative to your work.

See the brand guide

Communication strategy

Learn more about the different types of strategies you might need for communications.

types of strategies

Project management

You can use a number of methods to ensure that your communication project stays on track.

Learn more


Editorial style guide

Our editorial style guide will help you quickly learn SFU’s writing style. This supports consistent writing across SFU.

editorial style guide

What makes a good story?

Once you're thoroughly familiar with our editorial style guide, check out our storytelling guides. They explain what makes a good story and how to craft excellent messaging.

storytelling guides

EDI guide

Equity, diversity and inclusion is an institutional priority and should be reflected in our work as communicators. These best practices and guiding principles will help you bring an EDI lens to your day-to-day activities.

edi guide


Website project guide

Everything you need to know to successfully plan a site launch: capacity planning, process and CMS templates.

Start your project

Website content guide

From content strategy, to writing, to testing your site, find the resources you need to start and maintain your website.


URL request guidelines

Need a top-level vanity URL? Check out the dos and don'ts before making your request.

See guidelines


Self-recorded video

Learn how to prepare yourself and setup an ideal environment for interview-style video recordings.

See tips & tricks


Media guide

There are a number of ways to reach out to the media. Become comfortable with them, using our media guide.

Media guide

Social media

Social media guide

Learn more about setting up a social media account, best practices, guidelines and policies around social media at SFU.

Learn more

Have an idea for a guide that we should add? Email us at