Brand applications

Be inspired by how our brand principles come to life in a range of materials including: advertising, brochures, posters, video and more.

Publications and brochures


The design of the Fall 2019 Undergraduate Recruitment Viewbook demonstrates the flexibility of SFU’s brand identity system when designing multi-page documents.  

Fall 2019 Undergraduate Recruitment Viewbook

Annual report

SFU Beedie’s 2017–18 Annual Report demonstrates how the identity system can be used to enliven a wide variety of content—including charts, facts and figures—with a magazine-style design.

NOTE: This publication was completed before photography standards were finalized, hence the slight variation in photographic style.

Outlook, Beedie School of Business 2017-2018 Annual Report

Tri-fold brochure

This example demonstrates the use of our brand elements in a tri-fold brochure. Even when space is limited, it is important for layouts to appear dynamic and to have generous white space.

Sample tri-fold brochure

Brochure covers

These examples demonstrate three brochure covers designed three different ways.

Sample brochure covers with images and title bars
Sample brochure covers with field of light red and title bars
Sample brochure covers with typography only